- Luxury Daily -
https://www.luxurydaily.com
-
Luxury brands need to change their marketing strategy for India
Posted By
a Luxury Daily columnist
On
March 1, 2019 @ 2:00 am
In Columns,Featured,Opinion |
No Comments
Harsh Mann is founder/director of HM Luxury Consultancy
By
Harsh Mann
{"ct":"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","iv":"46b7a270477e48765ac1363b03e03329","s":"e130a05a5fa680aa"}