Luxury brands need to change their marketing strategy for India
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e86569078b37917388e4201df59b70c1","s":"51f099e17f80446d"}
Harsh Mann is founder/director of HM Luxury Consultancy