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Luxury brands need to change their marketing strategy for India
Posted By
a Luxury Daily columnist
On
March 1, 2019 @ 2:00 am
In Columns,Featured,Opinion |
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Harsh Mann is founder/director of HM Luxury Consultancy
By
Harsh Mann
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","iv":"2903b5310f78bf4d43b994bb0bbb207a","s":"5d841b99d2afbe70"}