Luxury brands need to change their marketing strategy for India
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"6d40191c196c62bbe514299bd4896b7b","s":"1e80f149822174e4"}
Harsh Mann is founder/director of HM Luxury Consultancy