Luxury brands need to change their marketing strategy for India
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"97984e786d948c8897fc7cc144940414","s":"f725ae558e0583b1"}
Harsh Mann is founder/director of HM Luxury Consultancy