Luxury brands need to change their marketing strategy for India
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"VmnrqK5zlayBJffCKEWXPRSxvnSR4wSVBplkdv78hQXqCR6ROWVhi8lGhq+8egAj9ZKKpsFyVTFcFXwmWek5m0nFpLPfSk\/8xgrz\/QBT\/GkltDUqmsyJYyganxG61f\/tqIybdS4QpTo\/LWxcA32DuFGNPQCx01QW5Zwt0idg55xfaJO5+yoSmNuW7X65UHQXkaudJSQp5z5as48hUCKla7Oedmiey\/TT1+nNx712DB6vXTUr49d6qcuVQB8R9vEv9V2epA5Py97Eq5chebTNJnEKyvWQhbrAW+3MmScrj8K5tX9eM1raPxsZebtv2I4RasdSMjHfo+VVD\/gD3f9YxpY895qX+Jq6zrVceskj6N9A+Y+CT+yW7ROj4AzdWk+jWEYwqxvKt5369ik9yxBYSPuwQuddljztJ+5SSbHbBzILwQh3bNWceTu8jX3Aa1opxYRnd30Z+XJ869VBElETUveDDg6pzfIbTrFQd0M33fheGGCsKx5XZ9btFA+Fuij+F1qEiS4kdZlameNmbWO+1+p3\/PrvBiLBwsEbwzIlWVRmZvBEMA0F1oBXxrzrygVr2Yp\/xQ\/UzGTZlRv5jVGRy3CJBLl0G0AekU21nZri9r2FA5c3agJCldeU+vSLiOMCd+\/CkVkeJu9HHZeGWHDBEny5gCFXhHiz7gCKJQ6+PZEEiPGgNcCgTLy3ivxB6pY4ASHNYGWi0WXsbDMQFtu0QBN+wQ7FM4ZDQNHvQUf3yKaWMPZqikgHKrR77zEXJDvHhYK+oXLR3AJzTNX9Q62uamygTrNthVTa6V5ZVHGjTgG8aHZkwkh6rf\/pnaEaFr3pi0pvNLqJynZc4mPNfn\/FIZxTvqpckEtxoas8cm9B+KlK1ETqyCbNUY+2jZruqyW3rEE9e+twvwOdpHGl\/8RRC+n4A0PlsnUEtXIpqdphUIOdErfnJn+kOy7LwYNeTvKPhQnLRz9JUYjmwzju8lX2efH6GrkVIfALFI25nPx7\/IaeqqaXQs9gWWfnn3u9J8x0ZPtMJKISpl6JB4RqgY7Km6kLuIhkh4o7SXDEP5X09Bie3WChBvkAlyE6+VEmbhTkzYDzVx2agiPQG3RJGnHon9tIrtIRzscLQWWJMfY8ojU3l8vm+7\/MfvbQmQ5RkBvySBDO7RZIdhrzw0WKUSw\/PeJsdq6QEE6mHv3m8AgURT1fQAL\/A9ylkChIFd7URoxPpZq\/7Y8eUBVAO\/IPbZxNOJaRWsa0xo\/53IoVagfT5wOAY1ulWpJpZ0SAVI+raGAcetEv5CyxUAe2V929U\/A\/87QfN3yM+qWTM4vLc8\/YgYoX4lhQZjr0LwuXILligr8qpnmF6KO8mbOp5rn2zDHkngHFLN41au\/dWvjFUlH8336jJymR5SLOUYVM6SuKkZw7ei4b+ZPZVW1Gv\/ChlAC98oXuFGVuWUCoMwdTINEJlEYUUx\/H5myrfw6PcIMPbPemEAgLLM2\/MFnGy6k2M8kyMMHNqVCUG3\/+RW4t3m6V48g1Axvfc6Zi8F3X1wt6sBbKx\/8J89gqHlNN6SIupUvv6KXyhC4MxN0yOEe9sQ6rxgImtIwqyOMU8cwqg3niOXY4z0RY3sPgUdmotC9sr6lHywlnWm85\/Si7+AXxqLqG17qF59ciA3\/GkZAprikXKyfu0vo3XCntigjqM9vseIvYx43TanF6bgSXdaKrxXKBQ6cNvLT8inPxN3AK2CaOOQpIZGCbX5GSXRbX4pzSbZA+LeyL3Nr64Z\/nFk9BBVc+RAAjDsIkojvqTiLjIFtEmngTReI9IFeQzbtey3LoqUFNHzW25x94fwnQ7VcoP9BB0o4v+yTLnTMZXI1xlNFGGbKlXIl6Y8dNlUAiWy00Z+qsbneyqZ6Ro34hIUf5Gvm8M4ahSgiOR6YIX4HK33iMZcyb8TNB\/xoK8hBDksVd2EV7cv0HUY2wnSpT1S9w8NEOCtDVy2KU+FIjPt2L5PbmCcJ+wxp8G1b1he6EqjpWt\/J\/Db9LiP4YrO6a0897nLjo9QwsasqcwMUSp+agKi6bdKo4KznxZGkEU5k4vF9l6+wILL6SyDC9VVpc3uyN4kd7tet0l5fDbElA2BaBnv27jK\/81z+88Ljx2ntPDak71IDHT30MDiYn6jQJvh4XMe5YmICsibLlW+J0wZCpvhX0NqisBuun+sJ5HR2CctNQWUNLQxATWkkva0gvTdNKXGWCazSE1ZzeaKsS\/v+kglgiIZe7P1EZBqSlh7VZEqLKIn2bEWqDuPVEkLZnocsTjVssy9eK0Vyf\/2aJnFNOEvKLcg6mDPN86wxNo3G0pvXy1lWPWAhOM5w++3daHB\/KBHsu0RU\/hcRme6aV2IeMa15NWvbLyPdaY0aD\/qrxJXfQNpEos9akIuw8i9aPGHxYRzCUpAiPQQciurb0OWqbGxiIGGI5MHK5oNZgZdFHHhdDqF4ra08jPTnCngqdOXrB1F6cR+r+qXPOqyl4KYX\/W0RUgRnPh\/sMilNiCP6YSFKhOkTW8eNCqFANbzDXDn\/qw\/rS+Al2nDJnozXmomuEk5Bdg6FwPdgLH9DONbXUWfK\/DPc5fSUtSNqNcjmiCKK+PBWgbr5grh6Pwd8IOhwXQ9gNk1nPxgbZ0j1HUgpIPN81Er0VHDv1pCIscc5OQtiLNTFXu7RZq4mE6EHBuCBm+kFKl\/RkdfrNBk1+0MNcG7qYKI2Mw2Br7+61dJJFURQCnyTpy62uqRSjHoUh4voZ+fprI+Whpl2XHIi1ASxBgYgwTg8x3PwxLNjhtAPrziA8FDDTumry6NZsPWo0T5JYZZYkx+kgwM45AXH0P1NuzaPqX7u9FtwCzFBY6l3+Pb+DXk+hC6wIJHG7lQ9OQRWQZJMR9q4bR0kdWEPwdyLfx1FhWZDd1scACNvvfl1zteMPc9nThBoWQL9XyvTmfgAZBYO0ZnfrzGKyP73MMGUacGc7qvspKjXmI5r+CVGtRZLBQghTdgNjzfkrSJcvfWBkuCQn6L8zDSZ+HqqwyFRFDmkxjhPjLENlxVlCbyh7pt\/obFJcHehZcMCDlekgmjevt\/P\/mcwAC7BYqMcO4ml7ZpXu00ihttpA\/CUBYqINc24J+f\/VG7UihRKWP9khII1ZP0GZ7UX2a\/v\/7Q9q8ksrrArtIk68+E9ohMcIQ27A+z1ypt\/lszpowAMTNykzOwLmXiDeb4K3h78syAuuw91vcGAnkmuPi4ACvnn0F9FYt8M3+g\/bj\/glsfnESe28\/AuL0L9SiQi8g7DZ\/3ULH7Kjif0bp4BW1s2bYCJcbTFGdXweDRCgj2WhoX6hs+9xaHgCzDk+6SaRPKX1EjKfHjZvPCi0Pcq4y8hLEXxBLN9UV2nwMr9M9tZhIVIGdF7nxDjrF3v7dM\/ab8I4D5QW8n90OwfyOK9ATIpjD+vAisTmhJ0u4qhVBODs1G3SYAhjtPmXtjlZcyifTOFzI+AkjPNeNBVvopFLoiMti68fX3oHC2Oxfk1hO7LoS\/+JpatVKNxCBvSgz\/kK3WXGa96xc15e9tjn139MnTrWxwSAvcvTI\/Yx60rb8YbZaijfC+eo999MWKldF\/pqzvet1EULLyawUlKfKJrPmVKgb6MbSTzH+6CDIL6q79LLUwzG7bPp0m+FzLvxsisMj4Fev+AmZ6y06FcHQ8v2vD2dtAveqNHzYUOPARMef4uyp2xVZanzhb3prFWkm6R9Ia0Hdp1pEJGqL5ple6LJ8w3TFmJxqwRPKW59KQNhR1EYF40zZolujGcA517Y\/vkMcdcoT+RZ9TtFKKJjkjuXWN22ZVJafBxLODxJnQ3UJuzVkCqPahhkatneNLAzs3GiKkqY+hiyweM1ShitG+P3d+p3\/TphU0DHleXfI6+wbK2wh9wP4HsSj0HjdgmtHWNDaIgirIS+WxH8K8dMNVLGMSA9emIHm0Jxkwt4k3vnK+4J9L62fCLk54ZvMpKz6d2t\/jwYk4o+CU1OdKU+QGHrNgAzpLa7sZrLSK\/4a1BbL1D\/Do+bpD62FsAitATkqnNaTyH\/pHJedeWhXLMYAaJtjpbYpXGCXeHST4RA9pzvFQ+gsdf91mnmuRcLRphvQPXNKXOUaByehMYPNy6T4qImjfa+cR6p5Aa6KwIBiijFSnhZAYheFiynNm6eFGRd1c+ZuNRYkcXrjaqeV3ZiwnOoE0DmjCJ+1pD+6apZANGrudWhPDhzaO1TljynLfxCpc1KggkJ0C23Ec9V+Yuf6ffO8fkk+5RAWJcaZR4LHFXtlfWJ21FR+fJYpyeBZ6FJUDrb4GOrRP1E9sakk8DLAmlHx9tWkbi00MSwT1wFq0XUi1\/p\/bo4O9kXbOaNEP6ofiJk+dAuJfHoEjj8muBqwQNp8HH7j2P6SUoHsaNPZAeXOmJ0Xz0jrxbeRtSnnnTWqx48Qt4hdlHLKsJ5dKXKuRuV7Wv8brT2XgsqNdT6fu172tpxNdvH1TFvvnQv1Q\/wm7t78MaX1BxJXPoOhDX2VdHUCcuxNsP862ORa0xodQlHvmuUHLJ0rqvHiIkR0tXDZRS5m\/PrucvuF8EkIdwHA6vYvaDFaxuRAi+SG17LloUuEkB+NRqJn3iuc4oZ6fRgFXHEXSXHysJ83bYY5+poXtstLtyHb1tKWO\/P1d77f5s4X\/JepxB9\/GiGr2S78SuNAgg6EZ55lkrVIUKPgHpNSkJj2gtEakS8pwuHBOJZVl+ea+UZbb9xXkYkkjntJxgUqfRzJzeKX1lDR2CMbHuwvJiV6NERqVWLMCW8dQO1QjoUpMrd+g0pRSaYmnBQdVmbjmajVpEREnZac79kykTIVMok+ADwXouDdQcZlWJeGOHDQmFf0hetPWk1n5239Ht1d6Jdm3IBfUWkWpHjgIeRZ2UQ2BnEYZ1fiHuDOxdaW2ucThbAwv88l7kEuZfQEWS04VhJIh+LMH1y6wfH\/WjbbiD99lB4T2VhkouMyVGpNI1Jf1Dkcxb1b0UTmeGONaWhBsbrM\/wkYcv3dJQmzu\/iiHtN+XpODW79j+fksVAzlujzREYyZkaVIbHdfalkQGWYgH\/bEnaMw+FkbA0e7BzTAX5N8CXf\/dtkuewQxOsZtaDZSMoAZjToHAX1ackLbpk5hI5T51DNWZ2mJa3VOgPugdR9PfNz3YpzLuKcfcLk0oD9v1FUesoORGB3wRuuPzjKseS+HsFsP4VSczappIMuNInO7fvw2eQMQ3BegDob0ES3jICeOs0VXG8ssak6bT\/50I6CGgQCy8LU+J3WGzmcjTOxlzqWzN45fMucy3wsiDtbtsx52veMqiafLze3uYrW6jvfoE8CG\/BcsnnRht4KYiMjcOVh2fs\/MFUakcTcBjT9SJQAJb4HIFaseMs03LTPZU2wuFyoKOchGt2nNrlCKFFon0df\/X3Z\/fFmWV1Xq8lEpnCaY0EcmN9iGuich2PApNMaO2hs1myx6AhUpsu\/8yZpYzeR4nBMA8AIoOXc6fyhUDlTDLkZyLk9mDLYTbeZ8diilfrbOVjFoeLwFz59oWSyDB5KsOxbAngSCoR\/CSqt0IM0c8klqnwwzRmctYjrhG6+tpvZooLm95AKQE5r3pYXtinNZXMSUuYERf1Zt+0B+j2FO5U0jX2W2Tbv2vWlP6NilfeuwlT6j7fNqqGXcgQu0RKjYUCKSNbjBnNeHGXzzBVoRvSCH0itTNGTYpAqlLjb3XfxVY1\/4+syqJ1Iomt9kG1CPlBj2KMAzBETxS3IcpNtwmv++uvM9XHsAn54s6oeDReOpqe659WWn\/hWCXzeCtYVIjiv\/OLyAHswpRFsE86cV8DPOjjPu\/0rFXxhbeASgzn7dj4xUdg4HxFLwxtktYGHW56lbmbCxu\/hzLqr1eQEmM8vtr30v8K9ZwtFZn6aAeECWhgB5oSdhjx\/VByDRNPMPhlEIU9+VLwObBKg+ju+bPLfACw\/IpLG0F4WM4ZwVwlSI3GcyosYTptHFaV2qje3GwvCgkOvl\/zj22xTv8ZyJGjXwjRq9yFz2nCEn7ngVGqnnoWF+aCemTa1dgafuFVTskG4XnPZaXnjdc2LU7GRdzu6mBN+OxIPbXXuqabKbBhneUWXRcoxZlozhzkmNNAoxE9To+a5OKNcBBDCKoQKwTPLSDuCCIDdu7PAqnwUoidFsiXhum5yoyOU4NnLOC4G2E4NoAM7IY9JtiQBT5h8nTnAgVGelC0EvV40+iMpYwGK7qOCSVpcXxVm0HaLSEZS5g0vO8pFXy9zlp8UMep6Sx6+oyabIXfl89w5Gqu3Us+7paMr+MIS2rmlNrucMh6ysw3aAqZx\/vg9r8hlWSDu8vifRZRDDmbxS0JKL7ZpfiyIK55U0QJk3E+qTBkC7J7e0PqLT5aVu+Ywt0xE3e1mEJq6xEGT41k1zOxCkTDhEzqK+IdNpuD9iadk6l7GqH3RD2b75acy1sP2vQkO8XHPBriTt8UukCqfVMyfygYWSWXtaqXJ2jAnrpf71ueAGw8cR3wmjBHAdkfHHPnsk1MnYg1FR1OXJyA1XozV\/aPeWEEf5MecuOnanRNa0kFFZl5BpdP38PPAEH1LKtosVQ91YCg+bzj3g73rs2p0QwdDVDYLd7\/Y2iV6ErZGAfWYuhJIxEwYX1I3g6qS0BbFRPYdRzbIAVE3SdfJ2VaZ+35TQju4OXxjVDvUmS+9gatgQR97Mp80mK8XAlsG3u5B9rYAgL4Dlregu\/RUPK6x4S4VLm8pBdXAPaisZZdT1VtaiuqChcvSUBOA10OWyO2XPoLc6P2+ueWeMB25m76BHk4yWP1SDgDBwtuDMxl2BVN7pNOpcFaUIMW4Mml46DSWIGCmZwcvn2j+3NkB8jag4T2EUyBCPLBRkruZ2+GZtZ6GM1uINV4oGsQtyna1RqY\/5VymbjT5bU9eq9TBtYBqXJiqa7CkrecR65Q9NU7\/JaKVuo8PpXiltGJaD+nMy2GcYBm7a5\/jmVCEu1S6Nb8Pz1vcYhc6Ssr+jc3I6zCMps5pkOlRekrYAT0ucCUk1wWCOE8K4nlmWHvf6C8HA43lcFYypYSphybjkAfr13jbablznvC425DgTDPBdMs3lvFpmqQGPpdcFg7au\/qGS70xKy+\/8KZws53cZwh+YwPEdZrx3is4RzBwDBWXUWNYha2dU1fbcU01WIrqhs9Ap3dyehdzCPjxfco1sJLpd2JFS\/a3sdodcueGsHBIvAAncFA\/rtnn2wDkN2E7\/pe3yG2+u3BhynsFy6Xo1ZmdaOYtSTdHW+OVMmgpVfdKlPEsVimtm3boi+FHhlqaQzJD7V+BLM5BW+ouj1x2yPJl7EsGwnYa4jzlbEHpMP7nkoRS7KA18WWwJxx1Gy4dmOR7GCCmrGwOUbmahLmRUJPNjSwG9Ce+3lHvtT8Id0lTITjVsf\/9efzCsSbw3t7HLauO79RvX0Ssbpgg1oQCU+\/lOFVicz9g8HAACwgpx3i9dEVL2qJPQbvqIm\/8mU587CgRDGCrMj\/yuFuu6EwaJgbBIfk\/Wu3us4nHhiUqp7oCVkyKX5tkc7mfh1IhCeyX2lE5kcwrXgz0Ce87p2wIIzsMbfQEV+X8Om5YBqMJx0v0JWe4WvRsC4jXD0P6I0w9ahzCwyV3xI9i3jN7QbeePky7O\/aVnwrpdMj0FRftBzP74KxgOJIc7xVUlslVwWFHTpvqA\/UyHrSkKMt9ZD\/gDGWEEm1FY4wXaLfChvaLb931VGHTNhWDeJ0t3ujzmQvkNdshT4Yc6TXa1Zn5BFnySoJYzcq8fFeR92bihqeNx8fpAhUC4sKBKfyqBy6fSNGmm+etGPlj3z4D301WmweBBwud4Dw81spxTPt8XWR5eonjmxz0iZ\/c7JgMNJC371AQFmx3TZ+TxW9WrbSLlnHPCIO8z8BwJLULNUh9uGP5jI+L2+d80v\/d8VtGqrSCtUHqjqBQjKqJtB9nToxm17aq750alzDtwf7tzbxzLRNMFOjD8WLah5eBjqFUfv4siKob6SqiVB67dFu\/bp68AxUnLJJ9Z0\/Hts0vrbqJm+SAdFUKMqP6otDaN9vhWOCY0qSHL2J8mtgfj7SIjJhLI7ZvOT1T1AYAQB9Hr8+0scI52+ELgC11+wRLOerA6XVeLc\/KRBcgzJfYHKTLQdx7NnTHMU\/gcDZ7qoYwKGzfteDqDQXH6OmsPmRjKktF+9jKk+t2AEHzY0HiV4S2B2wcx6E28VGtvGL8zB0f06DFH2L949ZXCXVZEq8sz4pbNQR1AjTMscTCYlDNeXHz18TFf7AHkWj+Xizysve0nCzbYapBH0aVFkaeqXgHfKKXV\/KGWDQ\/HVDWioJX\/41mFuQt4SV4TIx1I3gY\/4DHOOdqfZUsMrtLJSu7zvjgCja2nAR3XcditREdmhiXW5Tj\/qybNlZBeYDbgbxNgIei1U6UQCP9TpM1XIug3ocVIfUXpF8\/X1shlw3AKVfVj1QUPEpIDyxsH5IUFEJS+CxdHvtLzdmDTOe4LDyeAMMDiQTxwXaZqB1uMSe0ty1bE6fDpsidn7tbwcMn9v4Ia1IwiEZEFAPRTvvEaO9j6E2I4WbBJDNN1qurzt5KlqTJvU8S2WCzf\/NiEsuJX5CTZ88To4bs\/ZcTejzL0hmglqYI4fVxEtlrbpPIvAwNpb44kVJ7B8CfPUFG9eGTbVcg9tzOpmF9K5E\/pr0lzzipGY3ijwUj23NtlUl5ff2nSKsab5AEkyIBd7+9SgC2AH41OCvHjXtCKhZjjRaD7pA3r9wo2BGCmgX1mNK4U5BFyC6QJKQi3zQcrBdZpBRoP+K5SreZsgtdFGqU3IM7GoTpjsYIKBcR80+4hY4QSMZj1NTmopvnriDTFdo9j0BdPV6YSyshhqs0orgTnnAwoUlePbSLk80gvrnKvCsl0WNJ0H2cEgqHRgVXq\/uBpwZX\/OOoQ\/j\/yYK6q2S4nIouj1vYhZN\/ynRQpBNZQSISL3dI1\/ibYCFdcUXk6LjvQ09TJfrx76TaJIm8U0fIZAKwV4Xk0+zY9vamuH9dtC+trfcXqerFLgzY3ikjtRuLayTRbPZNqGeFy1DzZXCg9iLlTTe9wgNznwaSzPLOtmG+nfNNVU1iOOpIQz1mQhRzZ6Yksm1UDQsolp4vkYbcYAAd4UyVlOt3EriE4ShoWTQImefyB9c2YGaIfxpBfi0e3gvdMuI8H99Oo7dFTHzXblm9TSVsLAG9tbEofuvWUxC2gFzEa4Bjt6u+BR07fJq60vHcgKyfvKfuS\/QjBGvnAAg8AUhsBbZXHOxvOw5ZvW8Tbut6fd8fcSPLms5e31tqAwh1fO7l0e5YjH6fRFNPMCMWKB435hYg3gnw0tVMobRgfe1dvWkBeiiN1BnBMrnadGT7b\/MZ0mqf68r+NTfYPf+6WsGGw3eOQ1ClOpAmVCgqLI6YYYzl7NKlu+ECCLsH4i+SWbzunjNA\/fbg4e4yOn\/jDTLD9gks7UATzF7F5CVGbQl9A3G+UCz0R33PaFOgJd28SIau76lc5eRLT4MHF1sZ79RYPc7vevPvZ06evcM+VFd6+LaT6r0u2OAk9mZJscEQ24tsGTnaVunyR9PggtRpSPDy+8PwrrYgadzqylG3unCFR4pmYt3JeTmh6QD3yc9jmOt9\/\/gNvQ==","iv":"0d672e2b50de801dab6fc12fae95440a","s":"39a393e275abd856"}
Harsh Mann is founder/director of HM Luxury Consultancy