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Luxury brands need to change their marketing strategy for India
Posted By
a Luxury Daily columnist
On
March 1, 2019 @ 2:00 am
In Columns,Featured,Opinion |
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Harsh Mann is founder/director of HM Luxury Consultancy
By
Harsh Mann
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","iv":"8e0f36c5cb69e960b6b8059a76633731","s":"7d694ed860b8178c"}