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Luxury brands need to change their marketing strategy for India
Posted By
a Luxury Daily columnist
On
March 1, 2019 @ 2:00 am
In Columns,Featured,Opinion |
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Harsh Mann is founder/director of HM Luxury Consultancy
By
Harsh Mann
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","iv":"10ed367af1b87bd8278039172cd37d44","s":"cea61d1684ae0868"}