Luxury brands must guard themselves against emerging threats
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"a94f5f3150657584afd5510cfc012827","s":"190f362f94091a78"}
