Luxury brands need to pivot from push to pull in advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"316025460c96437e891d36c987cf5879","s":"01169f1a643d0fda"}
Christophe Caïs is CEO of Customer Experience Group