Christophe Caïs is CEO of Customer Experience Group
Luxury brands need to pivot from push to pull in advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"f76e9e1375a123c66f2acdf879e68fcc","s":"cc44d39c38d30ee8"}