Luxury brands need to pivot from push to pull in advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"aacbce6e0c4fc3e91d58a7883d261835","s":"b5d473569e80084f"}
Christophe Caïs is CEO of Customer Experience Group