Luxury brands need to pivot from push to pull in advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"c3093ece803d83e5a102a7b49c521e2f","s":"016804276e4a880c"}
Christophe Caïs is CEO of Customer Experience Group