Luxury brands need to pivot from push to pull in advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"6e241677f7cf70745cb8017886b5bec2","s":"8660f159cb20d34b"}
Christophe Caïs is CEO of Customer Experience Group