Luxury brands need to pivot from push to pull in advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"8c5bb5e3d10d0b330f487244fd79fcdf","s":"30a1362f19e725cc"}