Luxury brands need to pivot from push to pull in advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"9c213874add2da35f2945ef2ccba8353","s":"48e2f376f3c9cdd1"}
Christophe Caïs is CEO of Customer Experience Group