Luxury brands need to pivot from push to pull in advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"c4cb354d64366390989d04871f5657a5","s":"b03446f7ba0fac1e"}
Christophe Caïs is CEO of Customer Experience Group