Luxury brands need to pivot from push to pull in advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b001c3fac72fdfe25303a2041643b11a","s":"cc0351b4291cb4c6"}
Christophe Caïs is CEO of Customer Experience Group