Christophe Caïs is CEO of Customer Experience Group
Luxury brands need to pivot from push to pull in advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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tXn+\/M7zCVoStW9f41mNclWOyQpLY3fEzsndRDtRiRa28w\/X4DdEe87oLJA40IBMn+EUWcT1\/tHR6B77TKCgk4n85c8yFDX5L0NGKQffXI2wVa1PaZQR83F+UdijlDLwP7OqWcjXElE0wUfz16xjj7bvt\/Y2foZL6pJBamALb+JrkZh8UFfKvgjrl5MrXO\/LCY51Dah5BTuLyDRzsNs0apTq+bvEyTXfhcKK4i5h732vfAF32Y2l+qZ9Bl4I2NBlIoQs0m\/dlnetRfUj2CwPeEDuUB\/fdP9LSIg8E4byv5h0x+seZj7li\/bOJRVVavdk\/5aYbBGRN3\/w4dognBHdonQueXsKuFkKple8DFdzbhcdEsafRCMoRJbGAYcwOAjx2yLw4Fmu2hbjCJZeFsgmsZSIFDPez2gk3F6vPHf0ihx1wQKSOT5yuVYOyAMTkz1ceVF+QRe9FzYVDeoe9enW6EMm3sJsZiGEF3iuVBVcl6zLaP1EJsqPb0CIjOQK1p1gHt26Rk5+GYxppj3aSr4lAkdzFel8KhUeF\/Kmx3a5U809pbwIQR7VdnkioIY0qWztdotu5y6S82iv4uqGUpBvpP69xM4+YK2BOorMoJoj+5\/zK5Kh8+gJ3MHuojoaMW1vTBhJrTLRtZuGmkHSsXHM8kAqNNO2m6VQt5I7x5LmUmQqSI3wtSbZWz+zZ++LwffsQeeTDWGfXFJueWKj8R0C0LRjHsT4wY9+Wa9QFnoQDqb1G7CaxU\/dIkwLDAx2fw8zcJUz0VsegWqgbEf9foOuFhyADYdOPF6h8fRV+xVZMDxUAWkH2wY8CTuIKTW4uGq9JUk2D6lth6AKqHxHjQQze9\/sW7FHB0rWCp11cXKaL\/bL6DLT\/SIhZunSRt7eP4FgIARVRoe5kGKRzbHDfi4NTwaPbqRYzNOcGUTUo1ggVzgGHvUROxAK5YMV+ftfGu8bseyuameYVAIHDnA2IChpr5ecGjh74y1lfOCkTQuIK23EXFaHYW+\/vmD3NKNGzeBQgFGypeSnOBI9mWnyGUGAcHSyU7KUhJxfwJv\/KljFM+gzn1YlCyFjwygNemCI39ry6pIuwnUxGnpAaxF5e6Ned9Jjdf4qGuLYMWxPNTG13Ko7wtbG4uNNUWrRevctBxf1hWwhk+6WmdMldnpBvdJUM78WULQpT+RGZhHlHJg0ifyeFIp+PpF5JBxtgZkSbvd2AaVMXsiWhJ3mFvLrW5WxT\/qKE6a5ccmVWN4LLh66e+x4vfe\/gw9quwTJWyptIkUsryVqSajwurGwZsaVDwDdSLzGRczfXBQG9\/S8KzbxWH20NDH\/SaT9Ou2OJcaNSJsaONFIzhbCgx+PwF1RkQFhGwz4zWqoJGsIEmsY\/BywYyGtXHAmalLoMM64tp2OmhYAY4U1GklTt33I4l7OR4cG\/w3AnNmXtO8N46\/JRCdT5WEVs2ZjfAK37mbseCvy2vwYAralsJxc5RqCpeRPyG\/VK2kbQ3GSjVWzWeuiKJ\/vEfRvp7uTmIQoNXSyYCH3I8pqX42wo0CvjsZMuCNIoFS3LAwHc9h\/zBDRSE6csJ3LjWCjJDcDHBa7E44hWt8d+rtAq73bcLLnF3\/z2piXo73Qg\/i0WhnlzYjAW3EJCpoEMbsP+S\/+p\/y+VyMSnbHQSvpOiUc01JhAF6GmxfabpKVB6OEIMZqash4Os\/ZwCUAWgV2qbleq7pbNnK2vnWyclvo7dUJYjVVDPav5n\/N1RTcEDZ8GDttKp7ovgaRMUqJH9atO+TzRhFRxMQ7CiGl27lH+fR6GjkiZWm2eFLa5FPPr25vmbEfwkp7Yvqp7Dl8S\/ulwUbpQTM7E1KRSaMlWEGasM262fT6FMeBR0p3G34XRZ3BwwuXCJgtUbbgs2Auv\/qUv3Xag0t9cbZnfobtE1KECVT21gNlvz4pI+b4v4gAn8hzDDU171rpL4wymdpddmcwnVmQ396zD0IsS2zeHmot0xryy1XvdanHjtTp1s4M4R2hIbZ8JcHMhcOJSYOC5kBZ3jKiEdzzM9ceMFXR+ZfJT5MOdeGka6xA6y6z5F2EeKGOZYC5PGG\/FxMWXWX4BJ2UCRHs\/iTe8l8EoZErA401EVZsf2KcMbSvxW9cM9H5CyQY\/i6upWqnjA95DdTOzkaspKH+zhpyKMqy8UujMqRYKepV4CpIKqxU\/grjNtWA8fFEJOhRMmk7Bamd+UZI0HNeLDSUFplGvjJ9UQmsfo9bhrmV3kbI6RguBf6iFTPFkIgstpAnQ36P+4d5WsFEZ\/nRLAKFRi7zfiD1mUUhJ\/oYuxT9lkKdPDYyY0Y4JGn5f4Q07dIG74dWoWcrV5fsJRiUjr3cOQmNU4sEO4KVnHOyZa5UDczyFj2R+VcvGDJIXwQV1WBoSuxAXI6S\/0Gq5iyTiUt22h47cT\/M7shfUQYiHUrUqHFfJjBS+yWRQflPd8MUSrVdQjAg0dDmO8YzPCAdBcRFmrkZetMbx7dHr043h03oYLAAdJQIe3tzg7pUU55qSz0\/H10809nYdAF12AMZj1tbqu7kjzZXt6\/YuxyUo\/ZBVKI2v+FicFz5PD4m6AwZ13StuoC6STbzQEeRHLlx4DPFz3vXlHX2DS9huhowq3yQmkXj69+69WRKI7pMAkphP+NI9zFDWFbBAcPNFntDfcVVDOE\/ubRsNzgrUMziHbgX6Z09wXqdpVlg1mWXEASmTlEdD55ErJn5LOF3i6lOUV9P3Mhv793xpLQx9Fi\/sF2UgDujx0qmcNMqx6MTBG328IDRflQWUvpdnX6ETkaaAr\/z2WBYL04hm+JxBozhZA+WQOIlH5PLOMm\/A4XowDXAELe+K8ybhfabohxTUac5uL1VPYMQokhP7ebL0Q7vIpYs2x9ob0j2n9H7F5DyHZmfeANuTAxrblBSgCpuF\/drz6QdosLrSgOmgmpfjTIVlwQGDr6BVDNHe8eT5HA3xmAvpaVc752B8+Rbnf0IsJZ6vIIFjhvdW98Pi0T3w0fQg0jiBqtR8I=","iv":"91e9e8f3753ebeccc2ead5419ab24560","s":"9787cf86d102292c"}