Luxury brands need to pivot from push to pull in advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"af5c442d1e050e29e9c14bcdd57018ca","s":"ae4d26eba60345d9"}
Christophe Caïs is CEO of Customer Experience Group