Luxury brands need to pivot from push to pull in advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1e2acc2c661c453bc2fa5af6e45f2f61","s":"1e90ddbe79055392"}
Christophe Caïs is CEO of Customer Experience Group