Luxury brands need to pivot from push to pull in advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"158f345be533e571e37f977308384545","s":"2d1e8aadcb031f81"}
Christophe Caïs is CEO of Customer Experience Group