Luxury brands need to pivot from push to pull in advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ae495f1e6b204040bcb5f3cc30b01320","s":"ea94eedce6761f6f"}
Christophe Caïs is CEO of Customer Experience Group