Luxury brands need to pivot from push to pull in advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"77a7f9a393e84499160d87a649ebfc15","s":"fcf6064c92fa4d4e"}
Christophe Caïs is CEO of Customer Experience Group