Luxury brands need to pivot from push to pull in advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"25d8bba1f14b79c404f14d2aeb7cb288","s":"ba124db680ed740d"}
Christophe Caïs is CEO of Customer Experience Group