Luxury brands need to pivot from push to pull in advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"7dbefb75fe99733fe59173fee711bd35","s":"97f9d9f6f0591c7d"}
Christophe Caïs is CEO of Customer Experience Group