Luxury brands, if managed well, create so much desirability that clients fall in love with the label. But one wrong move could lead to an explosive breakup. Image credit: Shutterstock
Luxury brands on alert: Why your most loyal clients break up first
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"9d9d4006b1b5ed5df7502ade8c27c335","s":"8f167770e55ef9c3"}