Luxury brands, if managed well, create so much desirability that clients fall in love with the label. But one wrong move could lead to an explosive breakup. Image credit: Shutterstock Luxury brands on alert: Why your most loyal clients break up first
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Luxury brands, if managed well, create so much desirability that clients fall in love with the label. But one wrong move could lead to an explosive breakup. Image credit: Shutterstock {"ct":"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","iv":"546827f1c838558cbc5509b1c36fb68f","s":"031019361cbcc578"}