Luxury brands, if managed well, create so much desirability that clients fall in love with the label. But one wrong move could lead to an explosive breakup. Image credit: Shutterstock Luxury brands on alert: Why your most loyal clients break up first
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Luxury brands, if managed well, create so much desirability that clients fall in love with the label. But one wrong move could lead to an explosive breakup. Image credit: Shutterstock {"ct":"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","iv":"91f25023ec7e2635ba53cbb87620a8e2","s":"39ac52425266c29d"}