Luxury brands should leverage culture, contemporary image to attract Gen Z
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"36f5336e71e889336fc8a6ff92277c88","s":"4b437968ee29c861"}
