Luxury brands should leverage culture, contemporary image to attract Gen Z
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"494cbb9c5606cca3150177275958eed7","s":"83961b0dcc0a0017"}