Luxury brands should leverage culture, contemporary image to attract Gen Z
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"96ac4883a531acf45abf253b65b5bb63","s":"02548d9892502861"}
