Luxury brands should leverage culture, contemporary image to attract Gen Z
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"ff6081f244711c450e735009c3a0695e","s":"7a2264cf8efe531f"}
