Luxury brands should leverage culture, contemporary image to attract Gen Z
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"30879e50937391e5410cde21392d7d98","s":"e0d682b4db4e4ec3"}
