Luxury brands should leverage culture, contemporary image to attract Gen Z
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"d6d07aa9faeb862c9dda6e3a22db3762","s":"db2d561e86ede44c"}
