Luxury brands should leverage culture, contemporary image to attract Gen Z
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"58e774d6e3ff0b4f790672f830c29d94","s":"ede72fc9df5c6c39"}