Luxury brands should leverage culture, contemporary image to attract Gen Z
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"73174c2e9f1ef779c6f70ee09a3bef5b","s":"d63cf814d4c57170"}
