Luxury brands should leverage culture, contemporary image to attract Gen Z
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"92594918f82d9a0fa7fc09ac7b4b88f4","s":"43ccacf47f8754aa"}
