Luxury brands should leverage culture, contemporary image to attract Gen Z
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"84a6c86102f7d930c320d7af6d6972b1","s":"aac6e77b93337a06"}
