Luxury brands should leverage culture, contemporary image to attract Gen Z
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"8bbb75adbb9b2051a5f764e5d6854ebd","s":"27bb3260b223c4fe"}
