Luxury brands should not be afraid of CRM
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"bc0b27f872cc02afd504fc419dcc2a51","s":"692f730fdc6c4afd"}