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Luxury brands should not forget the “Silver Yuan”

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock

 

By Glyn Atwal