- Luxury Daily - https://www.luxurydaily.com -

Luxury brands should tailor marketing techniques around the world: BCG

Vestiaire Collective's Vintage Mania campaign that recognizes the vintage fashion trend among millennial and Gen Z consumers. Image courtesy of Vestiaire Collective Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective


Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.