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Luxury brands stake claim in Super Bowl LVII

From fashion and beauty, to auto and tech, luxury players managed to break through the noise for this year’s ad lineup, culminating in the claiming of Tiffany and Co.'s Vince Lombardi Trophy. Image credit: Tiffany & Co. U.S. jeweler Tiffany & Co. has handcrafted the Vince Lombardi Trophy since 1966. Image credit: Tiffany & Co.

 

From the commercials to custom halftime outfits to the culminating prize, luxury players managed to break through the noise of the Super Bowl 2023 showcase from all angles.