High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
High-end brands tapping video should be distinctive, not desperate
Posted By Peter Finocchiaro On In Featured,Industry sectors,Internet,Marketing,News | No 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","iv":"15107fda8bc14fa317d5ca02b55e6929","s":"4a85bbc3895c1a58"}