High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
High-end brands tapping video should be distinctive, not desperate
Posted ByPeter FinocchiaroOn In Featured,Industry sectors,Internet,Marketing,News | No 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","iv":"2b4fd16a6b906cc9b06ee51c94525a8b","s":"47970f8f18c966c2"}