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Luxury brands will need to redesign physical stores for new world order

Forrester report, "Redesign Physical Spaces Now in Response To COVID-19" examines the new normal for shopping. Image credit: Forrester Forrester report, "Redesign Physical Spaces Now in Response To COVID-19," examines the new normal for shopping. Image credit: Forrester

 

Luxury brands should use the current shutdown timeframe to be thinking about how they can redesign their physical spaces to make them more hygienic and safe to both consumers and employees.