Luxury co-opts drops to build hype through exclusivity
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"XdqJ9LQwlK2mjaA751tq7PRjv0gha6HApxkcukU4dzlx1g\/8D51kEMAORicqDWYCqTW3uMIrn9rpzhztvs+grqzGtZ+F7QWZK7fHV3s9DBvTCVVE21LpN63vbAGcUz+9Mi0B8cDLiGZ5kY1H2k\/z0vRDvlufunCqOQFHPBB8C0QlcTk6FotJFkLWI3yd0R+Yuerb3a+Rl9\/hy+t\/z1sCZCBVgIa1qbpm5hDkTUPlPNEuy12DCzdoBjz0SPfEOeaAyJm+jZNV\/WvJn+B7VPAmS1A1iCJMjv6YlQEsquTWRRxczDD+7RhnWl+o2AUAksx+KF9d8eSzZX\/2EN3lz66m\/oQ7pXQjC1UgQhmB7YMTo0iy9Bk+tnCz1x6nRT59ozGRHbTXlBUNecRgL69J0+nM8XoAKkkkMy3qStuJ1\/d6XFYHFfkYJY1j\/tbbmr2+MAYIuibZYDUw5mxTS1P0HKn9JlgUl\/sUqWDH3o3Up4qv1Gv4t8y0w0L8D6Abwci55RUlyAjHyTTnGHwAlnbe9v15LOA\/NK7d7khlyS9JqCzFvMZnVQNOXJBkw3dV6Q9WU3uwb3Z4BURhbHJm9RPligSfvZIXk+JLT0JE+sVOh1mNtFBEcMNdNlr3MO21+T8aCq4Cu0YjZQOmQRTZDfK0+zIfPCWqGGJYF8tOKcUhtotl2XR3+xX6RkNDAVPrl+Ptyo5tEFyAnGVxm56a5cKjNwr+4P7sRiuONdymFQTbNJcUzXJehVtc1GwV75PNX920wmxj4qlFYE9twv7LuD4oB5F0GW6manxC+s63GTR83AzepFEumPDEpwqfJUgIhgpAGF5o0U1kbv0JuZMWxafnWwgVwfFqpzzGiFawjE0Cp0rHfYs\/BJ4xfkV1zuB3oGFTJ1DR4cqfyikKvpN1+zEfCiP0cHoV7hgwycOAC8f1bhR877+jCPCy5tTDrGSUQag1YVJsxj8SH9Xx26EetjwbzH4XteLIHcJKo8kjOHpzNGuYWX9LrAzsI5NgaInYAPOjDcI2V6DcFX6zmiw9eUce0V1yFG1maxkJa9yFXQkQM8efvrJE2SvnnyuXddwwOXGAAd4kizAS81yKcp5b8VcgYI4T1ivwR8dQkZ7JXb13pPRbQSHDvQJSg\/rOpxbaodRQAIj2HbmerRGIkbFopolVNGqM4\/\/JtzQjj6is74hrVno4KL9I5m8nGugsIg96dHBw4Xm6hvrGzGXovk8M3LbFP9QApkCVL\/Jz6aR4xk86GXuOIzpnzSz1kBggvVBpytJ04gAAfCvW1BOg6lYTO1nPFyqfMDSgETNj9oVwVs0qhkc9qBH12Vx8tYZiScY91zyjjLsQ0qXyTDHzV1FyWDSy8b3PEzZx07DlfA7vIkjNN+1y+53gUkc9WGrQ9kga5IWw6W6Ax5bltX7MboLsX93kfVJhH89Z4cTMgseVK+t0AlPmq0twsaUVKZ6XIVC4BUO7vtThzERbFIjtmah10DkoKJpItAcSfhELrl3Utwoz0yAviiflI09kS0gqj3EufIlEY\/Luo48X8eaRySPCmKpGUUshm7xP0uzEgHAV28U5fL4K2X5h\/dJmHKat4gYXwsWelU\/nyinSNFmHnoLsx5G5IhoB3PdoTwu0XOwE6ivcWkMuHtXAocrz+RQgt8dU3yMewjBmxOgtYyQr6Q1jRwZKk\/rPS2pcmIE0bWX9kqO2EhuD9NEBY3zA9owAwdtX8FZeAceRh3dYDjxqv5fR1oiZVJgWC7diXa8MKLpK4MKfzUlTzujGwg+fTgoAsFi+LD8r\/WCN+IgNWx0+QMmxtvM7df0Ml+T6jgsgXqAn9chjOLx19A766P1Zoas9f8gIBYVeRAlO485bPeTveALl5U6yqcnF7Jby6H2IIgvNhxCnkUBfdgs29vYL0YgRkVoeYPlc4ONRkX+yMrQJ37KMcIFj\/iQ8ca7xuuQx3Y\/wvKFn3WuU8LtGrF1+XSm+1oXVXtyUuKNk58nfLLgFNGgCmE6gM4r2Xq94dVEEazD\/6mcqHAZKHvW7gb58yrRZlApz+oCVylCRPVJJcNRJv58B3wdsDFEP2OgzjFf1lGtmVXK5QVWy8Ulq7dZ8kwnxW\/2PRmOh0mnqVUc3FsDxdzVzOJKudNgNBymCb+7wObwmf5JAi9x3YrKHJCTdEptt0conbwulY1MpmGeaQ4jJgAeI50Bl80rPaA4SCWmjwvvxyMK9aqzTyzPoWtRSAkSBfkk20Exi9RFDtvEKtSwtl+Zy1i0h0bDrFCUnuL\/lwVwHd4L2TAjgvpsy++lW8DxJKAEJsOymv1kEH7gDjlFzH8iWey3aGiWSF4pG83YrrnpO9ffKF1Tfmd7+Oj+q6hT7IcpH5nvu2gqMBXzI0zwARr7OJNx\/HhDfwCgvg6Bfnx\/nFwawnG3\/qI5KZ8\/n4VITqbHYilglvPDsu1ntDlMCCepFO7zqKJVu1QKGxl\/mdoNFQ1I5KccB77CD8ZNA+EX1OeMarovZr6Vlau1LlAzOsxIAlVvmNYiRSp5FwpEurYOgJLDUezc+acS5sy+Wo0jHwboJk2JFfdFuXR8XeGQ9Tp2+bncKZA\/4gMQl8H3YIiFq\/tUzmxqJgPoFgNYuS0CcKiHSf+ukula22DVlJ8wDPtpjgaadzYDTEPk6oE68zE9B0PhIKn1EMsHlbN8luHOTThkKw26+qzZ5ygdXYLWVN6920YPYSj9oDPpb4k2uoLLWKqS03JXObcsYojbZ\/2YLeG\/u0KtdhHcfm00+a5KW6CdhPg4HRNx4S1OYb\/2BuMP0Q7NJQqO6shgKOZuCwYdre0ZEdwt54m+nn1r4YrnO4GJ2AI9ghj8i+iA5spRcXwL+z1pC3akTgmpWVDPhHpBzM0B8cpQW+J9mCOUdCn8aeDupGxUI0hHDdCjItVKk+LpTjDXthOSpHG0FLcIjQp02yWFsAboDiVdWWEjXtROiqyxEPLKy4x077TmgxUm5BJG0w94KLNmEqyO1n7DavXutwrxaHXcrFzGcmXNl+XCUjeusFB+DreIrwn3xVN5uTbpz703+2vftxX4zX6Skeeu85RnsgIAXCeEyLFR4wdrPRbAy2lC9Vfye3c0XuWgkutTtzb50O2hFmQtCqj1m27vdob4\/zIFPtDXI4M4WUzKaa\/Sr9y0NtnxFNU\/\/mum3kbCo\/LGEkHtBcxJEtCNZqVYMwpZM8l+g7HtjR59JpAzcWKd4iBdD06GJBDSD39JZ0kw9qlJ8W5WzK0AFnZVSRWzhPPom9EL+jK8hd2+cIFjrFpo2Xe8O0rOJtEnmK28q03pv4GtQJy0svuoxrDutvPAB8WsuOfBZnFdcZuWGe6KoY2Y+VORWFjmW9Uio06Lkj1\/+b46eyPbf+Y+dnGMtdyWJJNXa9HGs766YwPuat\/VR4C95Potxdn0ufOuy7vncq3SHJ91O5bcTWbXdIzfElxu6Ir3SUAC6lCYapov3byYuzbIeAz54+GjJBUvyIrZjljvfd88azu2z6O226uoH1LwHy\/GcHt4cNKa485M8t5nhGeifriy+JGlm9xVto1Ktl4nGxhPB9CDvrkTZ+oVz167r7SAfyKILcnHkFzleC6b57Zg1Nzu47MpKPjk2blpgI6TJB9Z8NSleN0YzTvKiFDNcL\/WR8JnRr9VRhAP0vVqOA2uN0uPVbMJ9nMoZGlyWlt4n1nj0LwbGhNrFe2cWQ5aGLVClO5nXX79wIqeTrzpMSZAm+9YGs1\/U\/HAAwECgrsn82sZBy+EayLmAPzvxUykIhgie8nBgITzThDGocJOhkFgIhL11VA1i\/rWej\/wdJeyzVnK9Xo2rqN6eEoQxb7voSNhAYGUIFc8MeVu82Nbew\/GxWgEW+xzpYp2TccNWdH2FWVzHxU3zePiPKscI76qliE3vWBWfq40YJmNX5eLnchi\/eQ+g4yfULTigKRSbJQ3mVmUZAyz40LeWlcovOAjTAuOqs3YBpGRkgZGvqoXDbGRkXxaTwScM3aZJZ8jyJm\/Rqv7kEO4v54BnQSYMU+m\/sjtcimy1m89xqQo\/okZokKx+0cxm9QIOJROF9UeV5i9\/exDwMvOeP9XOYbp7Set\/Ufc7pee+7FoA45VAlKta8OBTKRRI0Sj2fXotcxDGWm3FN7wzYDKISNKRHzVgJfaSYvv84ZYn8TpZ9XwHKr9TOOGSl3mIyumUF2WxeDZzFZbATWDXMMrrJsj2f7FVbovn1mcSdc04uXQv1fCnoZNZRwk38zFtiPrkvFOXkIEuwH7gpb\/kBz0EmhFKnnptJforYpEK+IcDrWqTpJygDuWsUFEo2Gl0+BBcP56WxcgolSSbU5GKhyfL8PkQ0jSHQTO155MNkH1gvS1YRNmLJOQijC1S38SRpi7r6jXvwKgcWwVYO1ThIeb5RpVQCEEjeFBA4zdpx74UITRwnM1MHCJWZF5VSC2m9ZechEKWd9h76RUs0ZWRQXT6eYi7u1JKDGc6ZGEEK1dNr4aLMkNh8RyUKWYRUTx2slEDOv\/Yj2EnaHv9RcPumRrWeGM4BQsAQzlXcm0bxgsJlfTNzNuO4xR0QE5KF3EbEq1z8VhD3HGkbIozCBzfJEu68iUkqaHQ1AU0ZjQs1ZUDkmSG9UC1O1VL2OIDlTuIkkU9PR+vCorlyyDIZPdQkQbGwJClIQwX5CBIn0wllCL0PXIbkwG8Oj+WPMmBqkxnq6wUw81Rw2+SDirBf\/3CCb4IAeCENfS7ovs\/fVi4UL5kIgop9HEGZpnWN8hZ3u9Mcii4Eip25ZBqDztkTgwGtRlsRq4cBBlPOWw6JEQlq95NvANme69HatqgN1rh2ANm\/USYw1Mq99naJnDl1WGHTxp6K\/fSijhn+qmVAfvOpUAUsfycb6lp77+ylX+1a1JSnN4hd9wiNAUFr24ZKel5nf5kPxrnFc7wuU0A0UfZF1r4QIL9rRS+md3AmRt32new2Xw7aYDei5D5G7sc9dcQ2Qbck9p2XOGnr43xpXNxYuehhUZtOwvrNYjXlkYfPRyDq4IlNYQbhyH9owMFWZgg+dR+mgoAvGNHAnNpgH60BFpX1yQsIzszrrdvVm7VDPrFHj5yfPN+XdDAP4YDosVYxUcc+bBI\/b4FKdTQi+vErNDhqGSLboAgilfX0Grox+gqCt5J2IGXS\/z+qKDvs4dbk+5+DCGgDrbLtinKTBoZU8h9iYUYXB\/eLi9pZnLdrHQGuhmTitZHeGUvYYn6p3Y9PE0+EHwS23Fw88V3Hn+JAoi8wUIVbjQE+kI9boGv4FEC+za8EpslmgP0GLGviOpUjZE7VyXhPA79r6cQvSjxKmaVCuRDLYB+eCwH0ZviuEy\/gUtKupq7E+xB3TUs97Y\/H9D6TtlN+rt6EEq0p1Jk2HE88SAM3AsOsPhyqeXWSBmDqKDgzwzhMIe\/oPSzPnWntELLhfdcEIJwM3gLt6hjQA0j1EsyGxrunPx2F8v72Xs4+Folsrps01y3aCuC5YDZsCcPtVsT+PWrplAbbmfJQT23A2I8x3tweJSA7e9km6HCIl51O9Lrc6cKV3iUhMDA1L86nauCaZY7TUOYqUsqaqvjDQyNnXm8XEgdgqiZ\/ICn0vEQhz+s9XBHceDlXGXVzkfdnoX8v195ypS\/DNoZzakivcsNQmtE7l6NAtgqk8p8DJjgwvFf8HJKtRhb7E6q2F43I4o88nT8t+6uIlxhd9YWfyGslzjx4P8Tf0VMK0bUC50rSHxfnJ2qt7J\/l\/26bdOOyFgmTlFYYNjFIs8SodOQ7vp7o3H+uykz4kGOk7tRMzZahdJk9Cx2i2SPsMdvta7hCY0J2nyykO2XCLZt3njUZusrnys7ntTKQijz6ai7xUy1WG01OePfGNw+LQrK5xctU9wriJs7yepjZFDwZmj\/I+0aVO2I72XplRBT4sswCN7aCsDLz5jFPrTsGU6+5u7922X0xQx1PiJmfckC5ynevJCDoFBavOFNfWGk\/4a5kRF\/yvljjdMGBPdlZHZiJfGh5bRBehMXA\/7CAzeHO+5SeQrfr7NiLoU8QB5hUaD9rRqD2H2R8EqB789GPVXY2qNPnevTaV7PqT0VjvnjYciQ8uiiXFTmNs4H1aoFkL8E9xYbcOcDfZLfH9ELgxqjUlu4aryi6FubpbjDZqIuPd6ZpcDLX4cja2XwGgaIwEj6mmNNgNbIN4OsdDczACl10NvneYghGizRkYBxqA0a6akGx25q2wVhRJBmIyQ07SaQQN2pH8oszjHIs1sZ+TtCNkpAU414TamdAPsqJJY7aGpqY5CEsP6mv+x4X+srQ0+FAuxbKnVUJVJQW6QZCCjg9HLusGoh+P8uEBDBh+jUVqP6OcFzUEPi45jQPaGnYDgVAtGShO\/wygzquozUGOUMd+jpSowIi7foW+EYEkFX4+6yWkUBjj08gsDFqtJuoxBDHvBc6BVCiFfED4BtSuhTvjD+DrCyEYgU02a+qOfFFUr7LdG1mQlEyLmBLn7xlXjwwUNcUSqaadhdRgw1DTQXxX0RZjvXJG9FL0i+FFU9mSzgbNTGPeX4hf1Ayi7fqRORlEpXjUpk7ofNQWt5dNRgaOsgBnVbYIGOT2cieu2ad51yUCRwUMLGjchJ2p8t37gXVSCyiCzgyZ7fioBtiI25KgqS+KXjRDwtKwAcZgj8EWXQDg4sWSlkeQuW7Z5JVHc6EZCaZ7dnarp0MrJ3guPU5DKWhK2NxE1hXCwrTdGI745rlMKt0Ulpid0bByTnSZmZLtFU21gQHPOTqNtO8xha71cER8WnpOtWCwAW0kzfMOOa5cujRPpPW9aaMCBG6QiGWYqssolfoh7wPA\/iv7rIg241idkVVCljXDRtuV+uOGLGOACXoltGQDd1t7M53p3wX9sq34MVjTXSqlrgaFShUzYReKmllxIWlt8F6NGOaQNsKFms474V9iHSWaBEKEXU64fBlh7z4Ywj12UJOPUT12q7JH8zG1dvbOOIeKiPz2MMJI7IjzaaEEcjb7FpNcsfJvdRrn\/\/JisNSrNFDyoyiPf\/WXvKYexkbF8EIGWhe3rXQ6tqZHymILxacR23TiT7bVu+iBTjWe6zED8mjl6f0H1a7UfKhaqzmvIfcn6NXKf75QmVazz3JIGedsXG2mUmO95RhCzzC3KBdqPeD2\/2HSCqVEJlo3jt\/EzCjkCU8BGB3qsAlgbVj3IisZRP4FD1E4i9GMxoYqxFVTpanxOn3s59KnUjWHckiUrzvXVl40g5OciWv8lBlna\/EGGioi7LZK3db1l7H49CL84bLkym9TbsN0K6enBL1ewCY6NNDCEmtwKRN0NZBOX3No5EsdExKukEfQIyozUNjY2y35N7Ml+PcLf7G5USy6XA1pc5PpeGHQZB1Cd1PC1wkRxn1feekKjpFEtTwzXXHd8tqQ2K2vHuDJcNdElJoRgetFS\/DW48jCJV3PNPoidRXlbjfJHSMYmY+0IY6WfbWodtmgwF8gcZKsQY61FC6QTQurUrNN3dVpYj\/wZY2EbvfzjUmzJnZEOg9SMWmpR9S0f1JBM1oF8AxdSbDK2nno4vc75mVgx+Vl9VksF6XrPbItt2haVOA1drWoIdNfyxpO7qWM3DGQqyZkn8byqZ5ywuCqQztkRmYQJGXuMuaEz6LAIn0GKC9bMQh\/5UcVNNql7Qm+vasmTj4QM+U0U1kiWXMGMvP9NqYJoYum6u+0l1LSpuBZHtZWIPDo8e23PMSHsmMW6\/hhyOGJ\/FKlmpvtK\/h8t\/\/3cGDB5OHLD2liQ5M+l9jpgaF\/Cy4BSfq4y5R+xfVBWQbK81+Lg0bPxme2ODzSLPwmN0WQyausqVrf4bXldPha5pEalGTWU\/8VvVTFcs0ou0\/ke+sCHJFjuQPPTVSuAYLgl1HWdlJUf+YP7Ow8cRPJxAJbtEJytLTMaaplI0\/9xn1k6T\/rvYZ1KL0gGScoQ1dUoVPDBo0z\/pZNkDcXaA51xSgN185qQlkeuOdOAr99\/JwEYURoA2nMcwRoOHLoJLEboGArwANk9eDBmPZWwrR2N0ZhyqGrMQITcQxOTrmIw0B100MVLsq8R40+CuOCTNezRadH+dnUuPh1D8+rN04o7XPHiNu5oyvxs72rGPNkhXdsUbsCOPFvaYmDeH6moz4utZqqz5eoTUlBdFUv1d9mHzp0TDcxeH2QB0juLo+tcxDybQYPZVaqNTjaGMliNKRpeJ7FTz8ZnQP7NMDcFLkqpUnQqgyD9PKKazxC6Arfc\/LB9Ef52Kjx+vhMqbYpevqfencU2Wz5FkC9Flz02P8a+dHJlAsJF264476oCIv+T+YcU4SolvFVkxpOu\/SR2TTL7DWruWOj0Luk0+g8uSoe9wKNI5WgBv83KwaOdDZNmCxwoNMXxeRX+CEKEn00KwxGy5qzeHdofaXtsbBTz8V1voH+G9XJxb10sNnqpsKD2\/pdN5293UXWz1tCpIG9RqGPG2vPvOP7cI2rlkMHPqjxMgIy6CSXfRsGDB7np+W3KSSWinSUVAkiZEQiSiZfYvU1eRh9oOko0LkIe7SrCKWP0Ln6kHjCPJdQXSOuf48lCDQc1JLDJZCf0qsGf0zT1SC5dGJ5npXzcFhQJBBqDctLzESDNoJ7Hqad8iehbXzlzGuHZjFXljvWUsOMot8ex1lSQ9BU7HS35R1rWSAhOMH86Qeu19ikCb1BeA\/R7fM\/4dKrGu1eiUUOMVObuF2lnQiwssSnyud0Gfzy+9XCqUFMvr2nOfNVkdgmFcHaP1lJY\/MkUNL3niVysY\/LKc4B7kXVDOZZSb4XXIKYITTZWU5cxJD6qunjc6ZYIsjALJ2BIIQnGNQCuiG3IitvK0ZWDPuTSbuslJ+bRuNAyj8X\/GzOTsi14c0zxYQDqIaAmyFVQD3+6oC4Grft5uwNWGpVMjjcj1WLehJWq456pzHrHIY+UxGZUmZjNmD3i4JYS4tlTJ6kM+QMt+e9Nmg5qrRRQlN7U8H4vLtkwADdEGupDs0Fy6bOqzjklc1aptJcYZkIKTpepJNR9dQFdN++Zno3gEQYH\/8UyYT44J4MUIBiqRVmxMvYWJag0HHqdJYRQ\/4ZSFgcdhmTkYAzEtyp363q+2szOZlkpH6V4lbwyva1pL\/rwLGgYQKn7oExYcIKI4UMZSly1\/umZFEzxlRjY9WnwouPa1aV8UsQ+49cYuqI5Gr4gVar6IO48tfTHmzHFIfnEuz9H3W7N47aJVFopYsMjxU7FR7e87fpdDRtwSJ6lXOJrMzCsHMdsiaHC\/6xutsUEgbmsl9Z9wZ8I1DdzhAZ9zUWJeV20zgxf6DZmKA110\/tzuKvC6Y3eOjjhKmkfcvB7mkL8rothlPUxsEl96h684J2z2kP3vI5kUaUen3rhoTMb15sk79n23+l9pOwOc7ykNFfAH8fJwSRj+raNTy5ZNUxPHQb5zzWfOWPw4Q0jATnZwSGGkC\/U80IdbLRUcKcxCN9HCyzEJpUTK68rgOVjkCyiaLTfm1fOmhYCz4sEro5K72yaL3mGfTc5CLX20MdOZAC6EzUfXMQfq99Ri74nrdtAnL7Q6KHzeGEq9UdTsYuzI3kGxAE+YC8\/34CJCxYKza+gLntNpLvYjvJabqeTLfPCIAucTTn9oGJ01MG+u2Bg9+Qc295naiF6t3QF6kZOzRZSHgj9b8Te+rZxG9Vz6+8YW0YwblK8D+ZxbwqFEn7CfzBBFGbJje99OfQXVtHZkR3COyYi1tfjG8r0LasuMvflOTw4RkkdzQnYV0wwsbJWXguofRw==","iv":"08c9d720fb2bd43941fab5e3625a6e35","s":"c4bb95269a3d018d"}