Luxury co-opts drops to build hype through exclusivity
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"cb1a16aa189d8b97a5bf37e4c686c72c","s":"afba641e486a7979"}