Luxury co-opts drops to build hype through exclusivity
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"9e63efe95180dfbeae0afdf39c9b9e57","s":"1da6ccea1e674742"}
