Luxury co-opts drops to build hype through exclusivity
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"9aa2d4472ead8d2339a3d486ac24ff27","s":"aa0127b84a488371"}
