Luxury co-opts drops to build hype through exclusivity
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"921ea9dbf21dcc71c93cdb41257fa0c2","s":"e1ead22ea2a56512"}
