Luxury co-opts drops to build hype through exclusivity
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"ba315e773538bd54f03375bf72e208a6","s":"ffe68d87c68de9e0"}
