Luxury co-opts drops to build hype through exclusivity
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"8e4962ce01996773969f0451ce44db53","s":"1c52f78602a05159"}