Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"ae9d5419ef98d36c3e6caf4036c5a8ef","s":"3273d35781fbaed6"}
