Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"83e9e70992d7213f7d41f02c279dfd38","s":"0f1b3dc205cc003a"}
