Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"fd56ed0f5639cab054429ccd5785e8cc","s":"2f98e58f831fc29d"}
