Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"1d216a4d5b6cb89bdc3e17e1d828ac37","s":"bd0e3ff79ca41a61"}
