Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"1b3290d824f07afe6ca5fc7bc8c0d30f","s":"b286b80b696dcebc"}