Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"5f6ebb01e63bd6f9b672ac8d386a77a3","s":"f218ddc3a6c40cb8"}
