Luxury co-opts drops to build hype through exclusivity
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"e7b58907c2500e5a28433835834d4c36","s":"5fed8fe89c9a7f70"}