Luxury co-opts drops to build hype through exclusivity
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"cd051f5dcf7b467e5f909b98b8602229","s":"4c5df6c8459be364"}