Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"0351815feb14e06953ab974e444233df","s":"1953be1219bae453"}
