Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"99fd98d4572e09337086711c338f5c21","s":"6fca9b9a9ce7d3c2"}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