Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"f6a435d899aab0aff520337fa868364e","s":"161fbeae6fc3f4bd"}
