Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"a7f74be6c7ebbfb1450ebea57f548361","s":"2c9f7491ad5014bb"}
