Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"2d07a8c707001c3fcf9a36e1fe16bcfa","s":"6ff54e887f426c40"}
