Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"ac789a0def808e521b97ec50bba89f39","s":"d783d81ed68ca581"}
