Luxury co-opts drops to build hype through exclusivity
Posted BySarah JonesOn In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"3c356b16bd5a38f17ef087b342ea7038","s":"82e244cd37832768"}