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Luxury hotels must reposition themselves for Gen Y: panelist

Posted ByPeter FinocchiaroOn In Advertising,Featured,Industry sectors,News,Travel and hospitality | No Comments
Starwood's St. Regis has been repositioning itself to attract Gen-Y consumers

 

By Peter Finocchiaro

NEW YORK – Luxury hotels must redefine their core experiences and value propositions to attract the ascendant class of young consumers known as Generation Y, according to a Starwood Hotel and Resorts executive.