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Luxury hyper-segmentation: Avoiding the ubiquity trap

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton

 

By Erwan Rambourg