Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
Luxury hyper-segmentation: Avoiding the ubiquity trap
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
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","iv":"bcee69f2ff56a5f4c07146f35a259ef9","s":"e627779a7ad90dff"}