Luxury is meaningless. Or why millennials want more than just a brand
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"179bfd8ca95254aec147d696cee4223f","s":"a7a62925c0e8bf74"}