Luxury is meaningless. Or why millennials want more than just a brand
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"9dcf0934ceba86da7d35ca9d164ce56e","s":"50e5db4bf5293344"}
Yuriy Boykiv is cofounder/CEO of Gravity