Luxury is meaningless. Or why millennials want more than just a brand
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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P4fCFi3K\/DXGyucBX5yG\/zkk6rSh3iU\/qCaEeAYGAmJExBVG7YhYlzGG44R1qyPfAn+38MX0zWiWHlCEW8jRwvdYDqvGp8c4iA\/aMJHMywbpalK6xJ+6qcnm5v1KAFDx9g0jXiAf+D17CSlkVoF82tMaKDu2\/eqHq9BPFgQzAArCh3XhQS9HpIwrkzWsGiJsyqiMMKY1q3vUmGamdfd0o2LNO6EyHWTyy4rOqb+wr+uf83YnxZv3uFrTPEiqz6GeQbsaLTMU5wy\/KsfYlQonvfxdx1dechMVz+nPUoYZ4cebFO7Z8lavK3qU3DSZM26i5I1fLoy0PJd2g2qLY7dfCBUvrn3MQVEbCR4qic\/Hr4VXKgbcoaBf44H7JPrNG8LIzS77+doyK6lZzrmCnQkR+oG+HbDH+rPA1iGimZwfvRgNWuoAR7aITDJsqtOZenoZW1YQRSo0bZpzd7Vbb\/MVe34b\/NrS2iVoHJrqdIBZR4+0+jRefW8+hbA3AuR7KvpF7el0ADd7yDUyh6cdkska29FA38q0\/LQKtPwr5ecoxiB7NBiovWdJSUnYQ0xYt6knjraFTtCZFCnawXMW71iAMDjifrczmaur6jGJbaHNKcwPvZeRmmsHe25jk7L6sAoeE0YBbTZ6DzveTd5ibxCkbLpz2ypFZDikWq1sVCU2UMfO1xQvWkEvEmyhl9t5HsB3ZaOSB1uGvsbozUIdG+UTIqD9ZW3dGwqUKwoQbqAYYp0TCx3L\/yTiJmy+OGrxO8iTsKO4yn7v3KN4g26UlV1TooKQw61ugAv4K+huYC0CKZM3grGwYkrN5uoHv5jnJCXzA3iPyYwFEp4h3gklQov0BSq+65HZhzSJGRTuplGOofDhMtih9yNm\/NrCb\/qN8DRpbRbZ7FhsnOGCieTb4hffpYvDKNEVvEDqk+5SzIWksYNqQ9Yj+GiWqq9g9PDMFAq4t8VsQtTPDZl6hQQnUjSpOsupOnKQIGC+7rs7PgHYijA5NcLLt1ufotLajZtCqbkg31wZdhzdjIjykZr2AGP31qlh8PtX8PgmVRONOK4nC+DjFZWYoc\/O3qpTSpQsvGvfuqdmpz+NVFU2GrZATjymj67WenWg19MsBpIeRaK1f5NhX35AGNkZZ4xHI1UhkTdBL4Jl0eTiFwU6Q13QxgddKSWPZZLgh\/1I2NI2me0plBlWtDOe2ikwsJdhXyzjnjzKfrgF7cnSGDblRPtIEtBGQoqlPHF2GTqnerefx2j+GB8CU85zTQMZJ1JXCECYbEQo8l3cYEmH\/IPwLFXbbUvTHEICRwlYSohUYwsxhJ4gZGbPVtWUralewJ0XnU3HTrFHVGtOGSBEgTPJQdAcaL\/14dzT2EfvguQTjLOVWaQkeD8H5\/e6fpScw+mzT+i03V2SxII6EWedA95GA73wMvmHk\/HtM2hD5L7PhhAD1nN+6HrZ7HQ9ff33MUIj1SV9UgFPnfj1ZHbBdJFr+9GUpL1TbP+hCt+dH\/er20haW1qwqQMD9H7v99kIumJQi1dKYt\/HMVH\/lC9pkXjt4q9uPBiRKgTFRhkF3PbHLjMzO3dIUZjfHy8DQ2tC14jQv92n2Mfr8yV1BdVJkFJhD7kk3skozcJ\/hXKThVxTxfJbbBrdH9A0qfGeaZwd1QHFYmIMY4QjYIPhjx7A2bhXN+hKjvMQ0IwJnDSCKnUmkmb060FZH83iVEZXn\/UfN4C\/9UoGnvo74JGT0J5IaoGSmcfziKA3+CvwOKc0Cx1vXwtjLsvivJreYQK0SvpPYjMLZu2i\/4\/rHc\/fq7tUh6JsWrt1E+GQoS32kqHFGBJfj5\/Fgjaeq8k9n+TrtzBoHdi8pFlxX2fzghpiE6NdEIYOVcpf7nnDvBOzJ73v9awFY3BCVlVt5bu1xLe7P6uB4iGcHk8vvepQ2yQB1nObYoUiFax2\/SANRQzvpVtcme52VsvhThu5IisQOxEynZnMdiko\/Et1lHKGpU6IztqX5IwK0TJawAZfFsqCtnYi3+bYTMDUvIYodFqXvUrYHPkdT3WRPF1Pp0oYeWi7ybAb8btJT7hk6KhHQJNEtiWHYyYHoEzhL37F6HMr9DDhc2CGurA5VtpC7kVdYXW1ikhczUiycxS49g5GVNwuo2KascM7So64zwIegCnbel8rrB\/t\/bGdKMbxjNEaZVzBKWBmmIpVioSIwHjwl5kK4brA91KINpL2YW0o0qlcIFDtxJJmy0zoBqKaTOCbb28vETUzEFt9TeXY3BRE9U40aqHr8TsnOS+q1KYfrC3mMPTI3ryxmrnJV1qR\/xlCAUKdjQZLGxDXvgiiAS\/bRwltvzSs6gVwyy7DF23bfvOdZXm6PapLBH5igdiYfVSJA9u8oaDhvtZwYi7glsLblrWvslNMgr0dlwcJwfOjUluVkoEIuIpicrNJCoVDx4pzMcmfknHfM1FLki5IKB8qUnprpfwVKD0UD2I+sd5yNJRW0vQbpf7m2ZPP6P\/LMzNEg2KBLNw79sNBzTR991Q0DQpDbx+ch\/K1OeI3S8LhAaWekVKH5SwN9D6enyF1tOkFCB3b\/Y9dH+TGh9xalpdPqgRnZx4g7QXNAtB\/hgxyxTxFPzGrsaU2A33fLFfso7FU1eFPNZ5TKS4M\/OgkKpMYrhhrsitJnXZD+Rrvq2m83dKbKO07Lcp4JLkAQqqFrpq90tZDctBdaXAZX4UrWQUT6f\/62y2O1u\/HsGXUTdYvmzwxkywMPPeIhdIoW78\/AI4gTVzR8kYChEGOPQl2+4W6y+fbTq9wqvyh0FxVOyMufBZxndpvKT6GNYgM9My2iujBuWQjwS5i0ZO07qFpmedYXOi3NQOxIkbu5vv8K2H4eJupOo1kRAyowLE0yF1hxscXBKhn+MY9UTs\/Cdr6tm15O2ey7PN2BxJxMt\/JUfVWiwnKwlF6dVfLiNzTP5Y\/MEbSFWgd4yl9ynqHaWpP96V8UsBu1G+yYt5KaC5qmj\/TAwLNuRVforblx6FduG5LRVitilelnSDazAV8q4kf+ghrIDzzXrT7c0bT4YJ1GQGFiashBLvno6J\/4Q2tV8Pm7P9aP3CTAd9DKAvSP5hbebum9sl7OfAwYRTBkyGc33RAA==","iv":"25f2e4add222509e65ee3b408f4a38dd","s":"0480cb6ff7d5c577"}
Yuriy Boykiv is cofounder/CEO of Gravity