Luxury is meaningless. Or why millennials want more than just a brand
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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f+P6R94MTJLAd5dsoz7dyYR3mq\/qYdSyXQ+QA\/5o8D5eDqiJCEv9atDi16CFzIDv8S5jebuRL5ayohgXGYCzP5X5VpH1VtmWBqPIO+o8s1KBgPCjhcwCOE648a8RHazTOSXW+LlQLurJ1yx7qcnxV0Yy6PZeBhztJisN7Cby8G+td2hU\/Huxcz8JlnMVGyDKsbdYhxxXncHR6hnqeBJGIIrevGl1xYtjBnWSqhVsk1NTuPKt5HhNyZUpjmZtKvwkExEhfTX+jxf0UebuJUFglryrPvLGlSSYNtnFRSFl+WHYc0Rt6eAnavUE\/iQWaWKE6ArxZhJrOZIDxafhPfufjuAOtCRz2GyFAWxX3Zn9nOGX3srDKQEpyhz9y57Fhkw+86RffgeTjHzgxjO38JfM1hPSZQN\/aIN4yhexRCkoRUCrEfDIclXemxk1lWq9RouDiXCYSnOFFyAi4JbgDsM4UWq2u+ZgRYE77Qv+A2PH9G7xfyCegm90nMTfQCtxGG9VyFeuXbaRA4zQM1ikXQ3lgk0b9f4+sW8ZNeGq3x8aqvd8CD5Cjb5UtWzir22dWBs9NwEr\/GSd8hAb0jwrmL5pXzvMcARwreYrIlaWASKIs6PZjkkzhafLO3RCGGqRFw8zH4yl65Ir2cUkX8vlzuyYLcmp5prMIYzeP3rn\/qWThZsDnk7w9rvbp1qunsvKUcXQVzn9fDCMMcBC78DKF+UfmorLwVo5OPwB30TQpedzW33yNlcYyRltdGB\/yY9ZarjLz9XidqAyhPCMUJCnobSNTM\/opyMhREADrPeA090QS0NkBH\/tWsntcOliFiDowimwhu+QzxXGHwAN4uOd5vaH5czz5qhNz0wbJ3WQOye9X81V3NbqB+1AI+azp6tm90mx45HBu3mILNZeEpBt42wb\/ELUtfWxO9Sf4TekLtFcCqxEeweJiJfYZJo\/EkJen9RcZe9SuHHSO0WIqDMiRJ5pBldS\/hb80qvuErB7FyMXRx7+CltaAcHauqI\/cfiDTahDk\/Cr5s2I8\/ZfKoGR01JU61L2fYd+MlEL7TWpnxLoUk6Ds7i+fBIUQEgwDb9YiNlooCdPICeFc2vVYhF0G9qDZSoZn\/z7pMuKK0K6hxXkLyzEB3p4hQjaRmhsQnaIL\/J74DN7GBZfeEH8b7D7QhlTlKQdCcvNY599HAow37uJFxYBWXSo1EzyfsKsMc9htXSX2Wt+ZdFOgmec6Ev4mPqqGWA\/JdeQ9L98pn6VHy0HrjhFN+ZOwFQHTcP3UGlXlXoQvzJJ\/pBdwyhovheBiKSrPVO7ugGsku5whmucNIUE3JtHaZ09HoMxMPZIytu0x7aKANQK5FSqcTENRx\/esGGwoV4Z6EVzrJqzBiIRU2wFlUP2EADMpLcHcmjrsj2zNoNp5Ue9L7whvvrZsyKWFH+39l\/SHZ7PKCTrbbNjJW\/1XIYgMAfrrYIVM\/npUmEA880w\/p1C8wjMu00HKf0nbN3ihhTb\/+svVJC0R78PJ8rx0tsHTZaN9fEqB8S5WO9uHI5KL6Rj9Pg5Nn4HUUW5oh3aj1OkxfYvkGaBv6xGh3hJohmw+hdpwjj7caHujwbvINq53I3EiRTf6j+s3WiWA0o5LHD3xq3SlWxyLkq4QwqD1JLNr\/52MmDo00qzqSY8Cgg6Y0YkfKWExyaE++Z+I26frGRkZfMZGjg3RSWPLI38t5i9Oru1J1Cs\/aTpWahCfESIVFYFDhq4Hcz9bIQtm3W5kBjxmE9gOJMt5KeMvJD5MT0b6KlPxQVX33PkwMI6ToxfY3fsrnydTARWWZ\/mI+AOSSR617ylM1nf6pt4sVk4eNS+N0qAQYAXiezRANBxE9aorchXbyE7I71+u7M7sQEx7VVJefZ84tnUJc3\/qfQV0kSTdESohWIhIrwHcn5JpOcF96mCKzRrNcS5tsi15hZa1oY1uYVe34AI8iShyHdR8NI5eOuxmj5hkVnoIJPi1mKbriSnb2hL7ysLnt9nkGRTAAsROE+rfLeNx7vBojwooZKHfZ6uC6+ESd+gOuhYBX9D8q18XFR8kUoxrQlmZSDpqrdA+zniRybJsBjGsWba0RmAgwv2N+KcyvH1cWPJeb2oR7cEtTFSkh2XydGaQ9+hQJS7XFP5rODzADQ4Jd4jeIP\/Ywy273nPoG1QoCdm2GU6TOcAcb6djr2TWZyPAnVbUjNDJbTyfvWONgsJhYItj1TRv4NJ8l6IZAZq\/lWE4AVVXOZsjcYPVOtYVBSv3YYmVV8hi+vC+w0T92Z54n2M03TRqDBe9A+U2csT\/jl7lyz+c8RvpU+Zoj3QPvmfXlMkHnOBztFd1bkLzu7EqB1ah4cW8i06c8xEQTd0lwOxVBYyeD\/XOAbyIIpMf9xo3g9YgyONHdK5FVytuvnpNJp14yM\/keKbcrhIJFn792p5ppUHqsjDjUthA7FEqMSzDZis9vIR+PLWwEj39umq+BEzHgX+aPZzpHY8odtiSaw+q5WcAnd1xLFhPvo11qekrYouSgZYgb5yqPab3eWwa9EPCGI3cmNKayz44CjqrUJ\/Tz+fhUVucnnCRYGj1JDpaBrPLcM1VQI9gRnJ+LbHYspKwwGznZn+hsb0y\/DjP1Mi013RD0TtEECihjZLjGw7JwpotNh5hHZIW1dmTIsBJ9M1BxMMkQLEPpKacR+ewA2uVAVSdK3vbd\/zvqsgc53CviPiTdN9blMlrQJuAXGeF9oQn1IwfysoyAA2jM1TwnrW3ghnGn8YCitKupSvHDUW5Owrsx1QFBIErx1sadRRZlbS0qQG2iiMtXgQCxKGgtGmpOIrR1yCOQdBqCuMBcklDarDfws8jbR0p8YtTtdwoYphGboZQDxb7sJIaTGc9djv4TBl2ll46C+nvkVh+sPYK\/bGulVrTzZsLojhfCxe4OvSeD0qkzJ3HZlDEp5T4PWqR5U+jlIPEloIZ+5sXLhCQ+dk7ia1JxWLYDvTQEsUbYRd2zvxl\/drWMf12x1VZ7Su94Z5d4Zoe2iLnU0TRpXMUH4lIG23LLhxCIoB+1TW5dYbj28RwGRCW8hGMO5JI2NJIKej\/rkr+tJE\/D6QtzbpSKAGOk49U0UpfwNFA==","iv":"7a284699eec64360125a888bef6d5e48","s":"127ae977934916be"}
Yuriy Boykiv is cofounder/CEO of Gravity