Luxury is meaningless. Or why millennials want more than just a brand
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1964c0757865f1a1b7f535cbbbbcf990","s":"404e4ba3f7d0e689"}
Yuriy Boykiv is cofounder/CEO of Gravity