Luxury is meaningless. Or why millennials want more than just a brand
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"36172ab8a0f5b69f2dcd6d1bb326d1f4","s":"81be40fe1d017687"}
Yuriy Boykiv is cofounder/CEO of Gravity