Luxury is meaningless. Or why millennials want more than just a brand
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b51a6f33b9b3ba90a2da03eb762bf5aa","s":"c8f3522a3361abea"}
Yuriy Boykiv is cofounder/CEO of Gravity