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Jewelers must take risks to inspire big-ticket purchases under lockdown

Posted ByDianna DilworthOn In Featured,Industry sectors,Jewelry | No Comments
Yvel Zoom event. Image credit: Yvel Yvel Zoom event. Image credit: Yvel

 

By Dianna Dilworth

Jewelry brands that are struggling with how to sell gems and finely crafted items during the coronavirus pandemic may need to think outside of their sector for innovative ideas.