![A rising number of heritage brands are attempting to align activations with the world’s oldest tennis tournament this year. Image credit: Ralph Lauren](https://cache.luxurydaily.com/wp-content/uploads/2023/07/img_8101.jpg)
Attempting to align efforts with the world’s oldest tennis tournament, a rising number of global maisons are vying for the attention of affluent consumers during the program.
Attempting to align efforts with the world’s oldest tennis tournament, a rising number of global maisons are vying for the attention of affluent consumers during the program.