- Luxury Daily - https://www.luxurydaily.com -

Luxury labels turn to monobrand sites, WeChat to reach Chinese customers

Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton

 

Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.