Luxury marketers must let fans shape the brand story
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f6a7a118846ee8dfab97c211a3c7c3d9","s":"d6f2eafbf7d47dc1"}
