Luxury marketers must let fans shape the brand story
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7999111ffd99b0476fede64a48f1fc13","s":"b38ccaba90ddb454"}