Luxury marketers must let fans shape the brand story
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7fd4413473159c7630d9f2fecb82ba33","s":"f00fba75ff7e7d1a"}
