LONDON -- Luxury brand marketers need to stop thinking of the affluent population as one group and try to understand the different cultural aspects, lifestyles and spending habits at play within the various levels of the world's wealthy, according to a presentation by Ledbury Research at the Luxury Briefing Wealth Summit 2011.
Segmenting the affluent market key for luxury branded growth: Ledbury Research
Posted ByKayla HutzlerOn In Apparel and accessories,Arts and entertainment,Featured,Marketing,News,Research,Retail | No 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BV0FfLdkOi4z5i6xHHFP3I21qcU2WC3X4jg\/YD0B63WOWe3\/yDQ1Zmrj4ufvhTZjsUuYEw66NrEyDIZvx2fBwwMW8VKSdxIHr5F9n6AcoZzdpPt2is4XftHJcg7mwehDdBoKOh+reZvNegEtkrv2\/QAG+YNqxum3Z4MV82sszX1iCBNnh+Kqu82IAC\/2Q38DEtqxdU9KiNwXs\/EodBJuGCIPlOOLUPhO2RK+BVTrmns0rIGauzuBJrDI+QXErKXiVqXLG0Y3qdo+cYjnakQxk6cPlYiw7ISeZzWQPTJ4lwd+Dc86UHvvoTqe7rgbfpiSPWW9EUve8rq71+88991eGmjo7jnGy6F56g6qH30N3oXgNxG4ty4QyLx8eUs9VMaR+A+hGSpYA6zL213z3ubf68OYnB1jsXS5iLdGuvihePbxiIR4C7oXxaHZ\/RHPjFc9PWnalPoL5E2olm5nYyLqfKGgZdsLOjjgeGqZredLfcb7DEJVeYIQDWpcF7tu4xhZXmIcrFrOJVTy9aC06ya\/Zjyhu8gi6oGm0IbehGgPTjbJqAptB5uvPu+eWNKH7P\/Zlj0zuD36PbVx1ck2Fqo48U80KhrgHqPUrlJy7oTaOG+aO6+izHXxGCOGTjDs2Tyfhalz61Dmpt0embVcaTcgWYSgjFm60PRdqoTNH4nvp8RczaLWlaqA6LTKijDkSCaAbXO4SnL7xBpsPGbpeFkLY3AKuh69PbbOTcG59GS6bq5Sz8gnPpcVmHRbBEUlWF4CyQK2nHLg0WEgulzlitbYQi13q1M6DVNbJ3GNFJNjuxpYFO5I5mO0C+uG9pXGzSYLGKu24dgCYe8gyMTLHz+NCRgXxsCBVd4YDX8jlG1UzMoBHDUOpT6WKwsgyQMPYyt32\/SsnJnIY2ZuPIyrYK6t3a92wc+FR4DdQfm1m177tsApIUCAJlcJR\/5PyPFr96FEscT\/NiQ2ZPI\/kZIgsRUX6b\/JzpVBwBxZgSxTOjMRZyz5ne53edN4z\/xOG7esRSYncVm6CO5ebLBzJ1JdqhM5ZCUSz1\/Kr2nDpR0Um5079\/Mad3qiAOrSJYI6dMOMcunZFeE29IuLY+Nm\/ffBsvHkAuna0GfOZZ6iMXGWYE4aUdHh06tCXqw03ttiSpj9TvhE+EFMQQPLisPKDTjAPk6R\/ZL7Z+ZKjlJLM\/+GL6KOuLQOJzrcQ7mMzmasUtqxFjVdV6daCEtt1Ld6WM8HZMWtykJXoIkrLpFGVW7nMrXDwA0SHJEu93SPwuiLqVzpILXp4CYIwyc9HecW61pSrnch+qNPRPX5h9NoVTWhvbFrsjmd4T8TFQ6zkxY2ATafEnrcMnFrV1KBo3lwI15ynyj2D3IatMKHP\/mrviQpe5anYU+z\/0\/Fmce0VXnbDCsmKjc\/EjwRTxlnDk5Axa4\/wfZcpr3L4roUzx62QIQ3zAJIwpZK0y4HlUxEExmWQLSiM710Ob5qXC+ppUugKmnZv6lX+Y2abgHNDUxLosnysPo9Mfq6KgxawCgQz5nWC59Tvtgk7iwMXKcUUclWSqkPoK+pEpjA\/iUoPZSTYBt0N0p5LvcXNjYs4u4cXQYbrZrHA6AwO7XymMm3OqU+WAlfOaa2QujHIbGUYYBgN40ER8cKxQ4hhmDhJG66a9oMRcPctCjVDKDxp2vejyKjD5zedAQTYbwwGMvCHNOraEguxoXJeimU0xuiBb0RX2bImAapX081w627ZGDA3WFESfxdvKwtx63+RdAby3TXej8lCJXbVLiJTr\/VE7bknCOeAfn7XA59yr31ME66KdwtB28F4fmk0NE1wfZt+zI383HUWog3Gq\/4Zrsd1v1OlZ2GrOl0gJMJz\/Edzy+gOAYygOKiUiQhzGg74R3AsvDSgewOdM63TlfTfsgsP75kvZ8PaIoN+lIH\/ri3928WG30L2rLMKAC8uxPev4S1OEbqnOt4r+EirnS8bXRGdVy7BYwTDSZeznpNI0FhyQF56wNF7gQjb6YQbXSfBH7xFW+bwBJNT+ARf9J4tyMYjiitrEknZXDjr2xfKi9+XcV51gh\/gzRFe4bh2qFA105eFhmCA+IV2Q8FlRFyAobTQceVCi8FYm77xdIbw4Oeurymh+SwwbYjXHoTsZCQKirgydXy51Cae+17NFh0l61F0vzEXfKpWXKPssQOjXhN2\/sIRYTB2HHSVz\/hX8NPK2PbDJUbrelGrG2+jwaKyZ5zBMZ0T4QNytfkSTGPJheZvClgq9jOpFRrndRdeB6WPDYk34n0k6LXh8OnmhyeXGgvhq24VEYTWCLKBJF6yrXTjlxWiS3DzfguPG63IgJS9ED2W8o2lXyN\/2WUhZQkbOugUmGjBLRGfRr93oj5GEhbchsPeAuyPZ17mDoAw7RU8w+SCV1lGSJHOTJGlGW5PyhJLsQ5wE3dxsKHMyndQ1meZkr2SHzx10D9SEPvG88sff1HzS4u5Jy12apzFK7Lum0jAGRY54pWaQKSDI+wL7fq5mKGRWpIHN3QWfuGi71CrKezp2LGxzA5b1zT7ditjFWIpOuvXxk6LUhpEwHrotvE3fPuqjZ1hNUFzyKCwXSgwTe7g+JpXDp5a4n6fOBU7235+3UxlJqvwol8bE0814DOgySZpdL7XQbMUokCR587zVknStpfdFerapE0xEGVa+apQ6PKGFwjdJXq1v3qsJVRhFGA3hV1UXICbz7Wr1glXGJVvBZbLgYRZBypnXJl5n2LZAyDNIyZPnlbj\/1eFeQ+xsx1GHVcWD2LOZR3M8tl56Maj79Xvio2Xc3X10\/QezDiuYSf1T9BTtk92WXzWhr8wmSBOIGsEDmTZpEYdtFEDra1hRWVyefr0L1gfdDfDiaUkOvEOwH+nrgH5piZ2kxJdDpeBK8BOv\/22+nkozh9mypEdx6hQLYhLXrf6q7SkzmycTV51gkcdIBh\/4bCHQWrBdJVEahL0V320\/aaZIA59opXOYgpN4PemDE6RYBc\/sAg3RAo6+S1ZVr3HVAFB5tDQOts2yonQM3mxHE3ML4Q9l0ohcJpJvz32glGpUKOXdakjfsSqohJu24fW10zOE1e+mZ\/jWIEpV1seoARpGGgzWAVa8sUTtAF+96bnIZ32uukVRTU\/jnwaT+2WPvYycKlyx43O53vh0NGKTzx89ja8VslCiSUeF0MSXvXuwx0c2gGmxHECvAvTE6MatdjOV9OZsUbTO93s5hnVR+Ek1OSg8zp29pRslhn4oSjXaTAV6Vvd2oQd19jf5Q0uvh+pVCS0paBt4yPBfYD0dUm0yctBCDA0GjnDioCMDtE4LEeIVJjMBp\/gMDZNBKO9Wsne2T8DVuuB0bc2keHFwE83C2jyUuAvZBnRJsrLmfeneakMIpJXmAFBgmfE5JIIRndEDwTq443d7u7c7JCZiQj1GxCUyXGB9le4S7ipT2OQxDqOwk+JQ7uo5sGlLE5jZLQp5rVtEXvIR3L8hxeohaWMEZm7JncrhphfGaZ07O8\/tWP863P\/7IHWOPz5ofsoSjhboNpHJwJyOX6jx3Xcr9Q0gRQ3\/jcKw+mIP\/Q8I34Cuvae3nDNFOM2MPOuFLtg1ml45e\/ZO8vtsemVD0Icez\/8PThPkbpvSVy\/eDYliJMXymjFOtIQchrjTKkTLI+ymd0OfL2BRzYc9YPAwBmzB93hSN2bWIVL8eVz76zmLe6++\/QWgW9fwxjOlvwe5s+oyaMmNKzm+Q+4XG+731SRTkEPIPIpyi1KNo2brRDgMLJKJzAD842od8X6veKAsb8+MsyKULPp14hk917LyzAK7EFHaI91Rat4fm4RdaEXOu4bXolpHfIjDwuFYKP86Eh8hQxKJ4mfPfrikgl0hClgDnUU9mnR7CXpHMvuiorestPQh5f0wszre5eYp3q\/Guc8A1LrF58G3rgDJHOuSlGb9XinbP32Vp0vELvgpgQs4p\/kLUXMvn5+EpdcPv\/CRpEjkId5ZuGQunY\/C4=","iv":"cf71df85885c81bc50cb92e9f23efaea","s":"e58ca6c5f34e3fb6"}