Luxury must take ownership of brand story, or someone else will
Posted By Danny Parisi On In Advertising,Editor's Choice,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"2c9ed14d7c46ed9dc682d927710891e9","s":"7e3e0fb7a49cd1ab"}
