Luxury must take ownership of brand story, or someone else will
Posted By Danny Parisi On In Advertising,Editor's Choice,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"f5c637e9ec61ec42f8432ce35b5e12e8","s":"7099e34a2205bf16"}
