Luxury needs to look to heritage, authenticity to cut through noise
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"m0RUY3R62w98Z+fQw0terARECpu2qi9TMinyfGN+1D5Z2yv0TRRj48U\/ZL9euyLfei+BAkAa5RgZMZnOB\/wGUYgu4vPmvItK45J86V6NUDYVBsA06KRbtllX5axYK8yHVIy90\/zBgjjWMxqXZqxrQFUn5Cd1\/m8pGkPKIFovPxV+t4+Fisk7l6akLZMbrm2jQSHM7sW6mSOfpoaW\/0QQ3eDgH1yzQcAtEvTinLWBEw+iFcSlz+1gLvZ2NODaWo2K67SVJMgnpyrPdOSnfOcUhIyg21inkwortnY28uUOmA0t1xxMQ+YPalo532OC1xEt805yUo98E66NzxKPhx2jKI2KGtB4HeAUFjRR8daABCD4mMmvgZ5Q0lsfZbmGAo+Btu54x\/hgQS31IQxCpTClEUbqiViYNAZMDzJ0ibm+FVYGoCfkKy6FivMkD02kzqqttqP2Vb0yq1A3pzH7ICLTpA5WYFK3KM9j4Oj3L7B5Xksv\/vFBQrnTfi1U\/zZaMrJBdJks6kHl083aFjIhyOllHFBgJGiLVmL2g4etpx\/jg+efCafg1UFRU1GlkGYRyUCnZlUYOqIaIAOodT8f5di10Ca4+9Rn5lDry5Sxc44esO6kTLGFT86PAjHLjSaCSUMvqfMf38eBqyybQIY+1l1E9FxpJ\/lZhxDJB4WpQ7SU4X9BikFnHCe3MaMKvnbLfqVsgb05Sd2TFP0OQZshrlMpH4BaAtcRsf80n0HPUPgR\/avOAM+Nk\/vgce5AZBru0Nr0lWZuifJMU5tlRT42019VboS2JfeM2jdpnd0PJM2ncLjX5bIrJgqPysmYVEwaOXj5WuXsUyqL8RgCh\/qi8k00Oz3naKWQFoGiUGIQJtR1zkOH3YbsFTWURRestsEyK4vOgn5zArsTSB\/\/ae9RXeWihvZ40zUBoj75GiSV\/Q3icHSzloWaOpzTzuYl3pMvGmc24C7Ft4QR4EEi9sb1xnSnxqsD7s1B+0+Le2T\/SHI9KUMRidKrGORl1DkDaPo+zX+4Nuat8EjGSuEZiIWJQkZa9TozpOoFBK+z8SMQH8nTorog7jgRZ9Ecug+zP31jc47cW+iB0HNwMeJfT8pJgWledCBCSP8kpFdwWzydUQ36XkUfUT3OdgZaA6YU2KtEm8fDszYyBKUyZIUfG2xX3HnZ5v\/BopDFQ\/oLC2ntBfZ5V6ipyStjX+mxPI7iAeywvQTP63TFgrkseq14pt8EnrksoNRtVvp+ZRkUgmjqZ7z+mtaA33A2t\/2xgp0wVAjXTQEmn41wFc\/s2cKq9AI5pVJPxmZSgse3xtdc0xkEfED+gdA18AyFZcBXHq8cGkR85cdmL\/55oy2AqR15XVOPMnSdQdigUMmapfiZ0WOZ2J1RAI\/M+uWJ43l52H0uU0iwf+lIU2cLJjLzYjrUsCUQPygewjtwzFkbPFIVlDQIBD5pIj3vExKF88Pjw1gn0IzC9tNKNsw+XDWFsi8z7jLa6P6sClQ9vPXqfnpro6h60CJL3iGVP3VnA+S2nUSZpDypdlg8rwPiSDQtB4d8QAxPBTj101H29NlFaLFAjcEC+di4X8b\/0w7+pMiteLtj0VmJ5B9SwhxKKFsyn\/ghNZ5LRlqe815KRwOiJmi68YqIv9nWlcow5ca5g2hscqCv5mLsBSn3uMIxTcwxmEs8nc7Q4Tz+oZ6RcWwa3TqldB8mVh3zsmQCCPLEfyMHYUOWmOok8GcbRSkobcinZlo4CLbM\/m\/LrSxo2fWjzc7hYgtZoNwrwUV2hQsiDX92TLUHyjIF0h3gDZw0FnFoKEDaubLbvFmD4FdleO7dDcqCJRH2QRKJR3lHBYNnqZOGx0TM7baXsU3miWju87ba6RXf3WrrFYdcR3JSSNLf\/FYRJPd\/Pg6xAeggBauw221tRh4RWSvJSbr1+mc3P70HKdQUo+B6EBu0FnLHVrMLLjux0\/5xErcr4bg3jMFAhiZSPOnI5hdtPh+1bGpKftAs2xDi\/pjqkNQCvu0lbC9YPB9zbWbEAhz5V2ewDg5E8ELEVq0pUyTvIjUC8CMXwCLZ+Xx23cD6H1HFF1UM+hsOv3Gs4uwCw48AKvuHAtnhuCZ8wc4aw3eNFIOuuT4Meva9upcGfaBGV6FU29Zb8GlRmgHHVz5v9B5evrRVPWkDd81kHyDFGUKkAJ1i\/0gKKSMcw5XCColU22g0l19uiCaeDZP4WqbztJbB4hoXHRPivutGgnS1iIKBClO5Rt3ljEPHaHLk0hqso4OFBA01pYYq7v7rNmoder5LjX\/+IfZzpdHvwHADqlxsmoo+KH5nyEMEbIeobme24IdYYu+cE1\/6aWL9l\/H14mvxxGIau\/vU4sOqMHo3nH1TNBuG8R0uABOs+icJYGKjOJGvINX1UQsvU0QwOiFTcbinqrONWFqcIW3C6R0Nt5Kmn8bZ21qPWQmuHz8obn4X6NNKxbp8dWZF1iMXRVisRoGONTeKIH9vp\/ml04vLASfvQwJNnNP4l1BoRX8+sN8nf0g2t5dRLXNgdEz438ljXKNnBBrMK\/\/\/ZktwyVDHHkgk9IKju6H2Vx5U836fhlVHDlznh\/t7v6PWPMp46b7e1LiwoUvHXZvuZbvGeBXUJC6QCVgMr\/BDreWdUkwe9UBu91j9AjWBPAdtL\/XRvJE0b3TdMVqAl2Wi75\/STzydPrqzfyxHleSSc4TIifkFamjbQoO8OVpMPIXFEoXLLSZ1GhpxIIdqryYo4sLCTq4Ew0v9tL9Bi7\/UJr6AY2KhZwpeBf\/UVZBeQwaozxA\/SAa4mIqFgR3YmZSLLAwDYC4ayqovf+lq34gKAyZjXN0t69kLqWt53yAlwyIb6nnprnnox02dnRHc\/wTclJ4T6E0HIEKD8npdU0s4M+yee4yn+Vy5N1hw9PskxoiP8PIB+7pAmMtoIVTVc4vLvW6ngLL9NriP8x7vVD+XhE+SazPKxUP0+nh9V2orm7k1fadaaxLOAfmKVvKD6qv5gNvVjF7LhWJk4BvGHWMRd7HQ3HUvsz+5dpfg0PJyDs9IczrFqPrF1A2tr\/P4WCGW4EkiVRdzSZfl+lcsJAaqybWvspeedEqvc4h7nO1B6DZbcOTPjOyOOpSKcorgPQqey4m61ugMIVdl0HIClLVDZr400kxdBGR8TEgiqZ4LG0rA0fByvFIHzG7I4tWG8UI7Qp734NtnqRM32Q+tC7NJErL6eXcasWaNRRFLkLiEKXfVpdHh1H2fJ8FoyP2OmAiFftQ0oCG1NEKE1kBYsDWr8d7NY9Nehtu4oO0uZdnn9SnJyTaLZ\/Zprifn42z1Ykqa4TTL+BnlBDIs2zIzuXbEwE62BqzAMeG9CJ\/2xjMKCQGBNRgttC+WMW\/+b4rrP8Odq1FhQe0QPyLi8Ln11HoJV2l7bq+RkJjIHSMwq9v\/vdCCF1Acfz59uZziO5f4kxpatJcdRgQm6fq+9dlb+f3Copazi2cPP9oIUeSEXGb6rXm8+plFsEl2XRDmwtoiwptzDNjhLnHxk8tuZXJjNSZK2iAthQEIkaNVkoEJc\/WoNinBzdwvd1rcubz7fHoHaLRfoBzmSohb9DLmhP9oHQlNzQk1p1\/xB7pnkOxHS63zh7MqksezeyJ\/lV8u7UirarOiQxaogt+TNeL+XvLzissLBJ8GGUH2LCOYME0ISGO6B5LOtUXPX9UJEsnoEZGrnF5Cr+GR2aGDOyLtiXCAFg5INWYEhbRGFvSRG1fppPMgzgXByrxFcQTRf2eFduIO\/cF3T2hXlfJ7UTBF0gqECg+Dd0myogIGXBmVzS5pHiYr5dH0f2K8uCY1l\/TzCAiCmxoZbCJr43QjVsOyVnAomSgy\/LqMAjHw3rquTIx++GhmsWrb9rbs62GCo5mlXzVzdAz6GyGIgKR\/5SvFxtdG+MXqln\/FLvvc2HC9mfHsydvgPzTupR9WTQfQeDMEihfvnUmchGVMorhBlAZSsR4FYrNDz+MBrLFtokmmVw9LnpAwcj+jy4CuzxEb0b4ZaROwgNFfa+9ZwjAbLpEtEHXd8CH4rsjcB7Yvxglj5igDK0pWnbs14QUNuuwTTyFLT9PxJ1qOqpAPYdxLaODc1gTS2zjWtV8C8rrW6CoCLhcKXc5qm59yILcUOEubQ0X3nCtQqijdZFnYMwJs4Jl8JYjGp6\/Vxp8hbuARlWMWkjbjjQfRG4vzOH7yZBv2pxMBPRwdW530nLGylwUfH3jHu341fXpmq5OVzmBSNiw2kGcEjDEFcpEGxwdHNiVmdVC+Am89PZ75sPomRhMrQAgmW7BDfa+R3xcEIjU1FMWBepib+caeZLC6mWkQMsv2HqVI7US\/fYuufbHan5WTv0EQ9PyrYvDNrskzgtTHqb3\/GS\/65+g\/en1hWMrcBNvHBun5AW\/XSx3vxYxui71kJ0qcTeukXgVnr8+\/GLd0adT69bDF7mDbdOwfHW3FXXM9fuQyF9p5C1IEUb4iDXfLu1XX0xg8Vc1bMDPe852g978r+g8c8beQsW0\/utBLfC+6ZR6JPbaW7CYj5v29jjbRsT7SjqstKAfNSu8vDRNgXZDhq\/sKW7Vaf25sS6tHEwr0HOvIeGA9yIN9T6gseeUDBHJRXcAsejmWk\/d1K4Duyt0LkKOE03XpKudsVJWCSm0oH4X7hbhicZpIjxGNYcwoGtmEZnVw9MDz4fev7Bb877KdaPX88uX6AbDsBDfW6RGTgRrt7SVNTyKc0CPWaEfa443Or2nqE9F9MltAUTo601k3yCIGrtwtH\/p4RmMBQjfskidvYX0Prpymrjlm1zNNU7pE8w0wifupY8FELu68rQVVzBiKwxVfOOnW4QuKM\/PdOAID6nDOsKKLYK6xM9ZYLRTLKDN7QbaAmOOgqP1DYGN8ulT7GjmVgYKhzSw3vGtKEYclOt1MZlprfoumbWhtiD6\/mBa1AD6eNLpS3mdLA79Kx0pmGWiWf3625Jt1ENDgFUrDfOKxvNFNXe\/VKxB84c0uPC25uRHDoZUy2K3ayyum4qemVRcD7p3yMMxxDUaDCY5kKzxGyVHdB34iA1NSn0326BU8Sda7WzTrv+ZpgpFOLaNbP7QrwEAd95QBNeF+VuYBa8Qfb2kI1hW9zVYF8bhP9pXn4\/A0rXMEIF+ck6fxXP5WeCwGcfmePSM3jWaaHeE2ZaoMtP94EWRkoHJfdgipQtNUXQy8KScAQ042AUmu3yNLsktsgIXuNr94pqrO3WBq4DQF1quj8xsHsOp2MUqHhlYWSQHEuUbM4idgpJxgz9pnlzNyzDr2n7I6L4nEM8BaWkXkz8QEpaheSUbsyt2Dbs7rnus0U+7EWlAfkGaS+k9hX2BulJiNbDhUvojr\/TPzXKrkiay0mpanLUF5k2wtMaBg9+\/yQcniH+HGfeVz8RUtBWZcMN3Z9DnndL9Heetoriym3xjbu6bzGmCtHcf4A\/N\/r8WzOYcee7\/ddtBJQzqcsVKbp5BlD2YMH0k8VS6Qg5SnrH2AdXdXeoe2hNkX7ebXdd5aAsEI1rfR+zOR8eSbAcJFQPytnZMK5Sv71d2++voMUOO0ar6hoJujsMIVO\/Cms4mAl5BEtGZxoTulXyOQdlbY0nmE6SsUPaPLD7LWMzXZhxhRVu5aLPJKvhXti1SeoaDug52KAW8uyLoN6ORiT8+qgdqep3d4VxW0yKuKQ\/VarH8RJhNNYv9fmkU1H3iXp0OAroinQ+1Uml7g9RutKIES1oMjbPoJGGFs88XMZXbt9NL\/A8tsdHxBa1S6Uql2uGvJNLOG7hmLhSzfcbNr0KlMkPciCsVqeyv\/mryr6ceQ9Y7JHTUiQI7nAK7Esbrs+TmzNwy7Usu0+IS24YfyVA4EqzJZ\/5Hv3wLV+uIdC6V54YfQQ1wZk5\/C0JE0LOFg0831qUgyyZkuuTOYrcG4G1Wbip8r50Cvu3ECDbQGPl2Ps7CXq\/1psTW3A\/sOw+Nl9S6JeY0qWLF0X6rEKxglfyLogsqH6qwiZGbAY+4kh0Kr8AAe1N4RCozW3WHPVvLQz1etBIHrGWe7k4b+kctHzMwFX\/Rp7rrZQml93rdViXrsI1OcjfZnB1lWkNDdzphzDApZ9I7x3bYB5n4nE45C9OhhdmsEda8sJGsjTelPbaqWL5sMswpOranuLmqRDXnLMuemK+ELGMpMToyxIphpSdmFn9OxYJNdew5FOAw8F9m0ex8dXmDsB9gsjF9kJZH2Pwmkc6pBDgzqleItW7phMYwOveGbvMSt4QOuoE3I5TPpIezqQ6gDObx1mF1kZuw0Jbhx+wUMbF6jBq7BhNqliPNt6ioAY6UJdWBTPhiluixKmC0ycG9pgKL61mTKPBX9q5SFLE6juTeCDqeSxZcWuCUf5vEgpnMLcDJFNBqBLc6GW3APHYq+UBs7kFKZQ+r4rJThiSP6wGoKwmqai+f6weN+POnYxhjPv7lGIMfpbSOaWjYSix\/WWGvhIUhOIPm+AjLN8gQMNozBlu3CExGjt0gA9mCJWituEt4s8cspwolqH9keW5I9GfsqbTTrGELKguXqJOSBc+VsfJrEZELwyEp2a8WmfmSP1xTTr\/+WWnbdETeVKzByfQtA3ZtBCBbo5KMuySu1juvJrvLmf8YIbft8hNNeNYfHunioBaAWmMqTtASKplJbONlLPZID\/pSY5S97j5hNVaHch1TZ41xJjgcvCz1Jx+2SndJeR0UMV8Bmxl7egrHhPmiCrCN\/JeqLtzG6483qVmhzh\/86JyOxNTMQ0xNaI62juVKrbOIRsGJlK\/7SZqbexkURaU4GKQ73WqvFzSf36OXFylXfdNoKL8G4mhc8AgT9mYCbZGT31rSpkEQ5zVEbHZqW9pvWus1+KQnxMUMMiZoiMKscg7c+01BsLc5kwEw5NZp0JdwkODTM+8QwMzHY2V6Qum\/rK62hOrmFDJpgM3z4Cm1y+lpsiNm++4dBWjW74xVf0sec4Eu3u+ki+mDxXrVGwEtfg3cMpCniyoOsoQB7gJ4572XcfEvVZ1+Q2dNN4GCNCNflL7jctbJVTp7tKpo+aWLKQYMBpws8erqFZ20aweOfx+joDEQkgCUoaVDVBYEb48BKfPmF4kJp7QJYNLxT76pBMZ5GUqhMuOnatzgVkmkSBHmhlenqKIMjtMMCLuGX\/t1bZWSoGCPHD+jqllDjt5J41EMmB9nF9jNpIPpLP7MfMYMI2kpCE6MjDAJUNdhm68oCAwV0A467UBjGKbjZhTO\/6nJ4\/GjMc+uWl6T9AEn0s1j5\/ORB+ANbiSIZey2gs0TLPqGUTKlAwtKQbOdm\/\/1AHAZXM\/4\/rFC5lKuUmMQTOkfj5NyrWT6eLJ3gQXU+Ptx+oR9CdVORqbuNTzyf+zu4MMq+b\/CSi2CvsxO2ZUsnz6pwIefR7geXGF4RMoHBkKEXqBIuUUFvahrnErWBmGf5V3KjtR+cp+HKvHydfmBpRMQLjvRHB1k0jI0PSiryzsEn6u\/M+uJe+NFrhjqc6hh53Jjr0BJiuySexsxAVhtK73FTTtoqlUTwbCf49kd95jzFmWXdNVOVbNnAhDqQBSyWBgCKLC7xC1n859HpfKEjN6e5T07Whfj5bsRmUax65BrRzCwvrAOS42Q1gx7hSG68+O6w55WoyKTBX4XvTS0AGxOoaGF1jTNBYB1ilSU706LmVqGcbtlamRuXVa8TZQA9ZYfyEa0DZqghThRi+csoXE24peA8L6KvnZG0yYSWyIoeVH6q4f0dlmuGrhiz6344R3tkHhgIn521BAMWS5S6lK6zSnagxuWLf9nL\/EoweIfXt4MqVdhPOD2+\/xk9oT5PnldxRC24q+X0zu18m2XXnfwdJsN8uTHJs7swPi4OKQ6ceg0Fq1BfQgbOi2ieurI5KKWJvg9AA4Un+V8+m04JU7j1VIvPI0ka88ah53FZHOR8xxi0MSqBfSN6hEAkk2Zp6is5yK6OiqgsSBZh04k\/ccZ3LZXB3bFDWnx60mF+G\/ZDGJazGFxt0RWi1mTp18mXivy46XtAKSuIpdcy5pL2j1TCvJ1FwfM1wfTR6GavCCCR35\/PDyWgL1JGHd8xP8Z2cVFNjVrmlQo00lG0Jsj4e0ohnODd\/AHh9LHoGEDzYpz9\/Va4xJS\/fuv7KZgmx\/WqAkMfUgu6hAykAcySQLajKQWPew==","iv":"645d4aa875d39edaaae3399a35be4a3e","s":"3d321b27a392db24"}