Luxury needs to look to heritage, authenticity to cut through noise
Posted By Brielle Jaekel On In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"c8acf6fa83131beb9e32db64e890b6c3","s":"6674d6530cab5130"}