Luxury needs to look to heritage, authenticity to cut through noise
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"qg8vVAs1RaN5v8BVtPW\/bEASneYZpWE9xS8WPT3oo\/4Dc0pPYWwgi6wXJZLF44z4ZHMoXXNe6wm1jJAbYa0JSS\/QzWiwrTkv1dwkB14\/ovy4uSsPhWs0kh4xrk21ZAFW2f7qcMZLeUv5ilzZQXcnflY3LFwh1XHFnSevK5NBC75Wb6Eqm\/sMMftanUbRSl2mgOB3Jkxsa\/yZShOILHWOWbugc8p1VhOAtwFSt+UIMBEbMP7I4wjGFciNgFXAfsEuIaQDyCuoMayFwM87yvl0YgHca6TZ+O6DNOkorJBTyfjKb3OQ3eN86ds+B\/NCeuOm0XVmcIhDrpuMZK+KYo2Q1BQy8VDtYKEHNAKffQE+A8FCqZcARIUo7qU4jbmpizoYclQyoxegsQtXtz8LnuVpjFrdroMEvC5p79\/cQPqzjXLhUCcnYJF\/ytI+ZUQ+GMdw3NWoeiKpivQnhieLYYgY\/6jev1Vyr2ekPZU\/+auvoIR1tthQSxroWMKA5a+oaD0\/JpphOpl8AOD6q6JjQEnJwuY6kozYM\/5Jt7p4CfCKgUCGb82arvte2+n5i3KJbMo6g+LZ\/BveZ8fzgXxdPr1J4+r5NmgKhtjVY\/7D9brXMRWPyN1VqoCMrxd+NWNrFQ7Twntpsr04eCRTFkwZ\/Mmx0WzmGBnUn9XrYyecM7vyqYubO1iUP9SASAEEHS0YNdLjQxu+\/rwMy0pE4SXJ0fcddIuMX9cuKx2QZgqG0p2XR9Utf85jk0MpM9h9e4PKbG3kARXZ\/z3jcd192u39A1pCJgPQeQWgHxL9p2BnuOX9CfiVoGHq65n1h4uhuVKc+rA10Yg9erSipID0+Iry\/p91f7APQneMYAI7E1uuCnPAxOL2wGUdHx6O\/p0Scp6NescEQUO9mvH6+dNP96go9\/VDyljMyYIvs\/w\/QHCFY+cAbiknGukDvrdMSadlPWsq\/qNd9IdhtRGfdjK2xU9tM3S6T7hfFKijG6tT5lzcfPhSAp3sxn3zTw0cqU1yMGA586P6gIHJidJ8OeQLR\/qiCCAEz7g8HZ1V8ViDBTOjbY9r\/+xLekGMIi+CmFefbD4zt8GyyfhAJnacrUkb7rdP\/TjS6NscH1dj\/iijJQZ9jJab+mc\/5St14Jdy\/gXbkqBywDATH621eDG6Bz\/aerD1oHQF5uBVxv3\/z\/LnKFb6SmI9X26Dz7nUUopbVFk4oS8qkQt7z3+mkc8r9h7XNRZnMAq7gRECSJgLDRsiSEpXusDtbA4yc\/sJUrQ8lzSF\/NRzKpi8El1HZKYLMkE\/hiPvwUoatDH1RIpfcGkDrkSv6udIWcP9qSfvbVdCGXemcmrNFBwn+LK6VOq6tDMDmeSzdCbdgxpMK5zg\/Mh5ondo+DPww1xaiXcPrZRQEIZlPBrpwOSzHUrRQM\/mWLjysB9ku3rt27NFV5uVQ+S\/Qp0WXrVTVQEDGl4zEl9d3E1OXdOlngSIZNnqDjmj6VzePgMmEPRAATesZHNraOQJ\/B4cHRWsNI3kY1Br+upV9iuomO69JoqL2l4zk7KN+ravJFbPYzb9R7iSyGkpxAVAafKIvFEUTORI7OjSZwlV0utfn4teQsuRLGlH5PIUcGga49iPi1HzleYoqXV4mfECv\/vYxPrFeu8a5rBvgqdnJKhd8ObJbqa8doHJWg93mRvoOWn\/BgcYCafLbhfGI3NKP3QQLsPPQicvjbNiNTz\/8wlhDWOnsfsAgbySWjq\/czVGXX7qDt3pvWtWSYHOPh7yfl3eqdbTzbPHSAYGjXQIL\/Y+Ut4ToVf60QLw+Pi1UK9o+W8JqVa+TiHiobLhqiJiBX+ud4lw2dLENNFbP2\/i2ryTpSUAaawUXLB\/lBKdzbu2izAJ69xRX1ZRYFS98zgl2TkhlnTCfmVVxocAS1zUCDZObuG0PuavSGqZqGsnDm0EO1hUuGhCZu\/hGTziYDgQHmvYvF86xgMsNWb5Ux8w1allMEn9stUzk0u9c7Qpmt846F26LosZxeHDv8SsDT5fjaqt2e8n2m1UMIhYGFUPqq\/\/mTLRwtOcVUDmxbqZ1\/rjFR8MofHdzee9YRewfzrnjTWvZX8v7j8hNuOo9ALf+Mytr+yEzWKa0FkIMpazMj5AqJ3azIHB7mxXLEH\/uH8\/G\/HcHWoG0zJY9Yvo9lmnaUny13rsAvNBveAra0Lvz+NefgfcNytR2UQ2TQ5Hb6l9kBWWzYrxGWMcPsH8iiIqj0ppWIsIxTKoHCucErpWwjS3BRdN42Rj3zxzfl2pfUT14ftO3ArrA3qQfjvHfBgZahLlnbtjBvgsQfPXbSr7eX\/6Kc\/0bfShj45zFCzFtgVykBwBOLYY6BxP0EgE1JxGSuSLzHcjDLLQnNxyrmaG6n9TawsQ2RoQvd5Br8h8bGohfcWiS2dTRbyDjXRs\/MH37JMUR40gkW73wieUxf1ubOz9BqVC2t+mXYUGu8TYJdR52dBXZRUe7xn4OSoTI+XohlaXqRByUImNmZo7uDNZlvUvnifyu8SFgslbjIMNxVp\/U6M8aVGfpLHrRF9bGKApjHsq+OZGTUUSoEWkWh+Q8YedKCkOBapiFkDpYDE6WhvbSuWy41lQ74jMnbVALWjjEOfWTpdzKeaxl2L74W2qxxWUfJ5Ck1ezQ+v\/060aTypSh6opRUMfET0p56aCuRXSPLSW7hrwadgUrW3Rf6uZPdMxfRiAWjEMJL6JJsI69P8S\/LyyIeob0PGpCViXfJPgoPBiMVgklcjixAsreaEIk176TUWiB3ImLrtRVax39\/s2vVn0NcJqNhyOYehFz\/igmw6wugwj\/9N1iAOYmeSc+srg0UmRZjD1IO+Zw4GAoodhkpgQVh3W4Y8D8SGuoE3KFt7\/E5b79osfKr0RPTTsDyJdOdaIOjhX\/wZqWt\/Yxt2lJmsiXFHW2bIfNzwG0bvUwarnZ1mHv7bEHybWInBxtdr8fOTrYreES19S21\/hp0smtaqXK87AGcJg5TIh8TMwutWqUYbHHdtlsY6q5gfYhIVvSF76M1+FsKf557RjS\/32HHAFQcgt2xYERS4FAAZZWpSnLKGk9\/tv11n5OPqp06P8+CbDm2elfu1uYM16mvTirZKaghFwP1fmUoxy3bU8GlkDhdW+enVoZ3VDWdWAfJU6WJmfOH1c7mCBWls+uiKg70T50LTIkfpspoOXVspZ0cPQxhhjI6JiqiJR1FQNQJXqJLmxIvW\/3rbj5JETCA\/IiKrwCHMO1A51rr6MVKmbtTrgseh9GY0pGPF1qwrVMWR76vpxXV\/mAIaVJ7Xx\/f3w7hzNFK\/gMjHwkCUyT4sXjlJA15DWQlu4O6hhWzMMnlO9DbmIwCabiUNuD3pZBkoVvHy4+2EDn0N3YpwuoT2IQFzOd5Anpf0PExkKaC5eFnF4vhIYR+EB6rgF0xSyJushRSdIf+RsnMm7ohZXS2o86b2g9dmNJTxGjlS4hy2stq3z1V7WsMmwbeTXvdZwbgoH1OklMXtOjW\/BiVO39a8vQDHUmtu1ivTD\/ChsYL1XRiDPcIpA0ouMxd0IQ2uwIVnMpq+Z3V\/oYUD4QL8OVRwMlD0cXi0tWIqgPICwlv5yspqCaDOcmcqVtyDNmmHjwBuqrbm3NNp2znQBgXZAyUNsErnVVnip1FmgZrc2\/MAhY9UL1beHfQYBEYwK8aIOlwT+hjVUpuWYzsZ0aeYU4b0WRiWZPbC+gbkL6Dg4Kz5mGBxiOwes5wP6X\/FQueb4aUANos8nbIEb+VZ8XAWDIa9u\/M7DRqKpaDAl5zXwuUan5CizDBlbMgMbmDllunP0azxpDJn0u\/ZZaJu\/hfPAtAeqsFqXT4ZwG0ES+cZeY2tGV6rRsvIpIw\/k2raCaXwRNwh2Vx3WwjXXi6p0wzgAp6HGvjfIg9ukZS7LbBzYNVKVHOhxjIyiuHzMjPZBAtnySqIRMfeLPWvgfss81KdYs+DeD2TjqceMYyfft4DRyMIcfJTTTq5K1IXl4RkfAvpSQo1sek2qsY3J0gGOm3\/hHbaol9yQtNFc8sd3DYjEacRDqLHlH2wB0iAfT551I2lqT9o17qfTks6Y7k4VZFFTc5HgPRZEBXw5XtY2cY1V0AY\/bzRa8yPkw5Joz9x3L8WLud+tYcW9Tvucgv8eukecAXUM1KGyy16bzrht3ruCcIMGxMQwLWvsu9TEQfyiMz2W\/XUKQMIwUEqrcwvP6o1Vy\/rbg9v9UV2emGIwEFi\/+wqC0r4rQCco1vkBgYYNGQvLuvALU5J9fWxJtTuAcPO\/tppYzIwRs2FseVrFnadMjxKf2qhGNOgZGVzjP3jH\/5uNx5+kCkmZkNPGeXdbHiyhDAh7s\/+bfcBZmYU4JHQsMd+UGzb6nn5MTeCrCuI18Hja3u+Xk8n7o0NAz5nJTGyVd6DG8zYN9tGGS\/iV3CppPFuoMhGhBLl56exvtJZ6\/bLmQqpouAhL9u5dMO3yRK3H8jsPlx5lKpHjNjrDVSheZI0jtaZpxMembwm4M5zHQFMNXmftTPVoBti6zDrQBy9FFf\/V5EtcTYpOIT3O0kTy4MKEiuLUI5vsXLLNoVJAQxdcTcnQJJTK7w93g1NfsdKjJYA91ljBR1waVuU90ZdV6CIWPv5i5iJ3I9au3dVl8L6X22wmOnaZ58WIDJZHDbzXQoCOfdGVRi8tLWABKtBDE3mrry5CwMtDrzNex6q174CqWoW4nxG5pt1rXvEOcNNmHkHvRfjOxQmA0p87rR2D6v\/J4LMqepfRxU4lGJ8M32wpuEefPcGmleW4eMjCqqnKOmvH9sodkyjjkldjd57ALqTA5u3fCHl+BieKwkt9ewA3r7SBM2sgCdp6pYVbex9Apde6mtZJD0OS8AUXz0hqQJVJ4EqjqBFPjn6TknjBFfvSmZB8oXvftC9sFGIh6gwi3fNn\/WRBXUvJktzNaEatnBZDpDsS7VZiv+dTiw6pYK7c2KOTTXuDZncj97eYWbIWdcBhyIiPYdZ146PlwCkxbtf1e6\/ugoYCu+3qYsN1acFxlcavBNwH8g9STuZeqi7+4DWaNqod7KpnRPZs\/Lvwl82p8kdGEqmQW1keFz+n6CoRmBDCNj5B2u50VaeqNHvNLSp5e55S6btNTTRYC\/mPlZ6TtQ+XyZga73\/FvJTJyLU0M1\/5Y3pB5E8tNIk2spAyDZVqxEKk4VI7jftZ4xQOkJkm0bqvDZL+tCXrYGkn1nT2E4bU5Tgfo9Cjg3X6dJRI\/n6y1v\/RKSRlmG2wzAXh9MHgyRUuBxhSJ1N4hGf6bCOb7jsqO3+jsWNoIPnPuefHOSIvapdjwUVK7EFzeuOGrIbYRY7yUEjKjGYLLG4xZsqNVuFOsZi2eemzRbhlmHMyITDhygY9FRycuuQxJyJ8AnlvnXaWvzwCeqqvNvZiTrXz9Rx0cPqPnJRH+IYNGWoj9in17jLfomr9JRVUJFoCVQUJH3Rzq9vTeK+P5MJqA5g\/kAkX8O4BKv0jyhW2VZdffUU5uWL4f9eEqZm8Pu0rKV1Aw5joMLJlmIbD+Q3DMs9mvUrcwhRMKuSNa2bf5JzMA4bytbQzmc4ApQSNcxM3YpN\/yBPBtlr3VVDC7K8mYeycJGEBdikuYt68BIwxsOsYD6WdqNi99e3fsTsbdJSNaN632aCynT+hHN8myohJSgS82fYmdvX9IYdP9XWVUgE4tdMsNYSK4fsC\/rv\/07elr25sZZTRfn\/cd8f\/9XujZNo2tXNskJssZ\/eb5BQwlXOUUvo7WYB5hzT8K+xOdxDXloLyEWArpQj\/tD+y1W3n8EqLeuGqd+Y3STRVS9dnkg\/0POCRSERTw+t3Io9tLJAFKZZqGit41jnV7zXBAb\/Ik\/s8VXbYK03XYKFnjfcJ5mze1iyA8Q\/3biFxQIzSTaXl0cjLKCta18WcXhHyOFz7fwG6l4rtRWG\/QUWZ20t7StWeV+BPuIFqwHP1a4efFTMCw2SH8LPEEPtRKsuhjPNjMk9lgzV9L0ux5TDOUiaBtZTmtiBpNN66lSAp+r4xBOeaRlAT7ZBhWbhYV39iUDI20ALuZUu35WzD8JfMRDx8SIqSLlBFKC\/dWhgI\/HHQuy24Ah+xoSCLfLooLJ\/j83f0r5PDNdyITTHsdSzJwpScCdUafom9LI0wW2WRtPiAyLjAjo7CR0wdSk0qnu+zIbKfl2qlxkwDJzJKdtJN4xjJlgGv26J2YSQFasTk2FroANf+9IsGz4teMifBZew1LiqJ8Q6fGvPPNRNGaxozubLT8mhMXhUyght32\/fQprQMagvVijxSKFM8xFCrISgJkQCIvARuMq0O4KsdY1wbq6QKEMHCqD\/lId9QSuWwgG81O64Tyv3cz+3T4LTHkmqtW2xG4E83mXac3f0mFkOUNKP3Qvk3Hll3PwFHRntjdQCmoXi2Dj9TS4jUkRKlfg88XjpJYqZA\/mRzYoO\/+GWC2QZuBHPJQhf7TByH87B0WYjz47HAxKWpBeMzH8suputYqjCRdDL4uIImlfytG2YQbj4GnV2b+hPIMlznCmi4CgCwhb3DR34BKT0xy2DLEU6kwrLy7lG06BUxKK33YYu46jDne0Ji4thXqx+zPF0LPfwy03lKDH30uAwhgJsaJtBcB4VmHtjWz8y565+OjHxxRX3KZbEBwdTOqsZMHjaNx3jvsnVcEeA9\/yTuXjy3oQ19BwA4qL8gvvWMHdO7ui9aWxcgzhCVsM+P1y95z2Hy3VACMCVUeY2zbvzahAf6DvfigTlJoduLtzgfh+kZzQ\/E3wd5xJqtEq+gXN8Dsfm3dIy1w6oL1vD22Aelt9hxbGMEcrlz7Y\/Y0EyESsZB9RPpGEVx\/gl0ceEP0Et8GJpJYYdGSNT6PKhN9uKVLkZ+Hp7zL2Kqhwd6bxX+JS0AiMtesLokddz76OFY7C\/XTWj+TfkTSVKWFWAo\/4trlpzMWs+nlqb5zOgP+H4NI19MCDyLXfSeyARv3NqxhIRIjt7UZkal+tJ4t72TVda1L8uIx90qV4CSJvUhHiE7thSUULhfVXHjoMpvlTVw4eLiCfEKN8nG0D\/oizPwDUeckkRfyNZmUbhXSa6GuGMkaEbkBJSk+\/PgLk+bnrgzO9gjoHkFGfElaOE3wWYT094o3SB3OudnSJNNjfXBBNVmt1nSa4YJzIHtwap7WD7ilQNm00Mu7R6e30LrvK5n3cJTEY0DRTgVeL3s\/gfgtbDH4Vkntgxji6FM4lAr75yS5Qy0pPGtKCngbUiDv3gp+ygTjSRNdpDG1kWEj4JJV4pp+GIgkocXEu5s1fFQ9DdpFuwdc3cQzgN2Jggs\/HY8opidvmAuXCbv3bgwmKnTbSW2IXJPVeL6pv65DysPsCUVkWAfVgBfH\/1iO5HxhPk0j\/Fw47B1pzXAfEaDVZfWfCqLUgJvZQgGz1a+I4c4LjZviMCKK4\/hCVqE9VCHZipr8Bdt0tQzB14bBVbZYg8VjY\/HnjFdDu9vDNn4GnEub9QeSmOsSg9eb\/0OJuszySBgMmjTdUn\/Jn1OOdrOksrfSble6WKOpI6Btwj1HalE2T9uX7WFofkpdcpUhCxNZJ6eV5zMiTbdybyyUAq5Cf8kkPPoOo4Sk\/lmO0ETlTXVABDe1i5jHLOC2J2MdJoXzn4O+kyQXr0tgoFdFBnzo0uQJ8uymPye0fk+x8pv6fMoJLD2pMZy6zHhhmgQsJIOc4SlbQ7lr7OmmjkNCyW+DhON47gfD7zLK6VkiwHdx4Ai+CJMmGv0huREGpXTO\/Xm0acZTe7n1sw3q6ZNQ085ANMbQTsNRR1jkLXV5AR5kWT7xjfvfWBQSk2vLAVzs1locrvHL9XB\/ygQ0Aoig\/f15vYWJxjHPfcqrwCutjzVov67\/CMilmC3B5PpY5iOp52LI6DwpgHHo2HPadJdAg3wPwsA0eiAvvQ+1BlyXrgbAwufie5f3zN\/tUwNKjzQQPau6h9Ts6vQk+KVzAyV8VS30T8hJRT8AgLPyXUaEE1TrZsJeK9R+\/jPG1mJUMCbpl6FsdmQJl7XGnmjQvonG8BN0WQKoIrANhr9KvmgAIBD2Shxr34hU4YUPwjoJVqvNBVkrYXPB6sFWt+14Vf\/OHla9GgyYZPZdr9FQZo5f7FfHGTIT+uCrTmmJI2PeHMefdkdI0IIJLZw6rWxs0j4iA==","iv":"57366edf1eaf52635bbf3ede26c914c6","s":"4e6f3c93bcb5c29d"}