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Luxury powerhouses are not just betting on Chinese shoppers, they are investing in Chinese talent

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Chinese shoppers are slated to help luxury sales rebound. But for luxury players such as LVMH and Mytheresa, connecting with those valuable consumers also means investing in local talent. Image credit: Mytheresa Chinese shoppers are slated to help luxury sales rebound. But for luxury players such as LVMH and Mytheresa, connecting with those valuable consumers also means investing in local talent. Image credit: Mytheresa

 

By Emily Jensen