- Luxury Daily - https://www.luxurydaily.com -

Armani, Neiman Marcus embrace SXSW to appeal to young affluents

SXSW Armani Armani's installation at SXSW

 

The luxury sector is expanding its presence further into South by Southwest as young affluent consumers flock to the festival, with brands such as Armani and Neiman Marcus implementing their own unique activations.