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Luxury recovery in China likely to determine industry trajectory in coming years

From all accounts, it seems the Chinese luxury market is bouncing back, but the roadmap to recovery may not be the same for the West post-COVID-19 given China's inherently digital lifestyle. Image credit: Luxury Society From all accounts, it seems the Chinese luxury market is bouncing back. Image credit: Luxury Society

 

NEW YORK – Cautious optimism for slow growth in the luxury industry during 2020 was quickly extinguished by the rapid spread of the coronavirus, with the repercussions reverberating for years to come.