Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
Posted By Sarah Jones On In Featured,Industry sectors,Jewelry,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"47ba16f69503bc6107d69996a231ba55","s":"4e6a06fc9c5a005f"}
